New Edition: Why the NBA Remains a Crowd Favorite in China

Even major political controversies have failed to dampen the enthusiasm of China’s huge — and growing — NBA fanbase.

The history of basketball in China goes back further than you may realize. Maybe that explains why the NBA has become such a sticking point for young viewers, who often tacitly boycott the CBA in favor of the American league. Even distinctly American cultural products associated with the NBA, like hip hop and streetball, are finding their place in China’s basketball wave.

Our latest Edition, “NBA in China,” explores that wave, and the spread of NBA culture which shows no signs of slowing down — only on RADII.co.

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RADII.co is a new mobile experience from RADII — a faster, more intuitive way to keep up with the fastest moving country in the world.

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Article Dec 16, 2020

Check back weekly for our latest Editions — curated collections of stories designed to prime you on an essential topic or issue that affects young people today — and Short Reads, your radar for bite-sized news and trends.

Header image: Mayura Jain