Before joining RADII as the chief operating officer and executive producer, Xavier was a global creative director at Huawei headquarters in Shenzhen, China. There, he oversaw and supported the company's operations in over 170 countries globally while advising on and supervising global campaigns to restore China-US relations. Born and raised in Singapore, his 25-year award-winning creative background spans some of Earth's top multinational ad agencies, including FCB, Batey Ads, DDB, Ogilvy, and Saatchi & Saatchi. He wrote his first book at age 19 in Singapore, and his streak of creative awards include One Show, New York Festivals, London International Advertising, Spotlight, and so on. Hobbies? He loves RC cars.