#ice cream
Once hailed as “the Hermès of ice cream,” Zhong Xue Gao’s prices have dramatically dropped, all while the brand has been buffeted by legal woes Read More
#ice cream
#advertising
#marketing
From Harry Potter-themed mooncakes to sci-fi Oreos, major food brands had some incredible marketing campaigns in China last year Read More
#dessert
#ice cream
A collaboration with the Museum of Ice Cream, the Shake Shack pop-up in Shanghai is a product of the social media era Read More
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