#Genshin Impact

Discontent over a popular Chinese video game’s underwhelming New Year’s gifts has led to an exodus of its followers on platforms including Douyin and Bilibili Read More

From Harry Potter-themed mooncakes to sci-fi Oreos, major food brands had some incredible marketing campaigns in China last year Read More

Some of China’s most popular video games have paused operations in China to pay respect to former Chinese President Jiang Zemin Read More