RADII (rā'dē-ī’) is an independent media platform dedicated to bridging the East and
West by shining a light on topics and issues that connect a new generation of
Founded in 2017, RADII produces multimedia content, articles, and events that empower young, globally-minded thinkers. In 2023, RADII joined forces with Goldthread, originally launched under the banner of the South China Morning Post, to further revolutionize perceptions of contemporary Asian culture around the world.
We represent not just one voice but the voices of many. As an independent platform of artists, writers, and creators dedicated to sharing vibrant stories about Asian youth culture, we aim to build a dynamic interactive community to achieve our mission.
By amplifying stories on design, art, food, fashion, futurism, and more, we play tastemaker by reflecting the influential voices shaping youth culture in China and around Asia.
“There remains a significant lack of awareness of all the dynamic changes happening in Chinese youth culture. RADII provides a window into that world.”
RADII keeps it real. Our team ensures our content mix is dynamic and constantly updated — so you can be sure you’re getting the latest, the hottest, the freshest.
RADII boasts hundreds of contributors in China and worldwide. These passionate individuals range from grassroots activists and artists to industry professionals with insider knowledge of Chinese entertainment, fashion, music, innovation, and more. We pride ourselves on supporting their work and bringing light to their stories.
Xueting Christine Ni
Yi Jing Fly
Our team comprises dedicated individuals from diverse backgrounds and experiences, all dedicated to nurturing a platform that amplifies new voices and perspectives. Through exploring different points of view, we bring more accurate and credible Chinese youth culture content to you.
RADII STUDIOS serves brands and works with business partners seeking a media partner with advertising, creative and production abilities. A wide range of creative solutions and services are available, including marketing support, distribution and end-to end production. Reach out to us to discuss possibilities!