STYLE

The fast food giant’s fresh marketing concepts continue to win over young consumers Read More

The collaboration between Crocs and McDonald’s marks a moment of synergy between two established brands who aren’t afraid to play with new ideas Read More

The popular social media app is becoming an all-purpose guide to life for young Chinese urbanites Read More

“I spent the summer in Europe immersing myself in the Adidas brand, which gave me a new point of view,” says Chen Read More

Zhou’s experiments in “techno-orientalism” continue, making a conceptual statement at Shanghai Fashion Week Read More

Shanghai Fashion Week Spring-Summer 2024 is here, and there’s lots to take in Read More

Fan Bingbing’s most significant public appearance since her 2018 tax evasion scandal was met with a mixed response Read More

This year’s pageant created a virtual host by fusing together past champions, then asked contestants to have conversations with AI-produced, elderly versions of themselves Read More

Chinese fashionistas have found a way to turn ‘ugly’ orthopedic shoes into must-have accessories Read More

Chinese couples are finding new ways to celebrate the beginnings (and ends) of their marriages Read More

To make their legs look longer and waists slimmer, young Chinese women are donning temporary belly button tattoos Read More

“It was like a collective dream,” Zhou remembers. “All the people I met had their own stories.” Read More

The trend is one part interior design, one part dismal economic necessity Read More

Xu Bing’s work is largely text-based, and refreshingly enigmatic Read More