Someone had the absolutely brilliant idea to bring street football to one of Shanghai’s most historic neighborhoods and honestly, we’re obsessed!
Nike’s (@nikefootball) iconic Total 90 series is staging its comeback in the most authentic Shanghai setting imaginable—a traditional longtang (弄堂) where your grandparents probably played as kids.
The creative football community ANAR FC (@anar_footballclub) just transformed 34 Yanqing Road into “Block 90,” a month-long football fever dream celebrating 25 years of T90 greatness. These narrow, interconnected lanes that have been Shanghai’s heartbeat for over a century are now hosting everything from immersive T90 exhibitions to beauty salon by @liuyiohno & @wata_watako_, football skill challenges, and jersey swap meets.
It’s giving neighborhood block party meets football museum vibes, and we can’t think of a more perfect way to honor both sports heritage and local culture.
#radiimedia #radii #china #football #footballedits #t90 #nikefootball #activation #heritage #architecture #marketing #events #youths #footballfans #footballgame