For the month of June, we’ll be looking at culinary storytelling as a map of identity, migration, and innovation. We’ll delve into how taste connects the local to the global, the past to the future, and juicy stories to mouthwatering insights.
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A subtle but powerful flex from Xi’an
Video via: @ mCherry from RedNote
#radiimedia #radii #china #chinese #xian #terracotawarriors #ugc
A subtle but powerful flex from Xi’an
Video via: @ mCherry from RedNote
#radiimedia #radii #china #chinese #xian #terracotawarriors #ugc
...
Performers at this music festival set the night ablaze. Literally.
From May 29–31, crowds flocked to the highly anticipated Shuangda (双打) Music Festival in Ningbo, China. Attendees came from all walks of life to take part in this freeform celebration of electronic music and sound. Out in nature, they caught experimental performances, joined workshops, and found community under the stars.
Video via: @是你的洛洛呀 from RedNote
#radiimedia #radii #china #chinese #musicfestival #ugc
Performers at this music festival set the night ablaze. Literally.
From May 29–31, crowds flocked to the highly anticipated Shuangda (双打) Music Festival in Ningbo, China. Attendees came from all walks of life to take part in this freeform celebration of electronic music and sound. Out in nature, they caught experimental performances, joined workshops, and found community under the stars.
Video via: @是你的洛洛呀 from RedNote
#radiimedia #radii #china #chinese #musicfestival #ugc
...
Sometimes it feels extra brave to make missing the beat the point, maybe the real question isn`t who`s on the beat, it`s who`s bold enough to combine the things that shouldn`t fit.
That`s the bet Jordan Brand (@jumpman23) made this summer. It brought Chace (@chacesound) and street-dance crew X-Crew (@xcrewcn) together to remix "Shine On Us," building the choreography around the offbeat and turning it into a new MV: a cross-scene collaboration Jordan set in motion to get different creative communities talking to each other. On May 31, the two took it live at the 2026 Changsha Strawberry Music Festival, two scenes that don`t obviously belong to a basketball-sneaker brand, sharing one moment.
That mismatch is the off-beat: connect the things that aren`t supposed to go together, and you open a cultural boundary instead of breaking a rule. For Jordan, that`s the whole point: a community-led platform built to keep reimagining culture, not define it. It`s also how a lot of Chinese youth culture forms now: at the seams between scenes, not inside established lanes.
Comment ”RADII” below to join our newsletter and never miss content like this again.
#radii #radiimedia #Jordan #Chace #ShineOnUs
Sometimes it feels extra brave to make missing the beat the point, maybe the real question isn`t who`s on the beat, it`s who`s bold enough to combine the things that shouldn`t fit.
That`s the bet Jordan Brand (@jumpman23) made this summer. It brought Chace (@chacesound) and street-dance crew X-Crew (@xcrewcn) together to remix "Shine On Us," building the choreography around the offbeat and turning it into a new MV: a cross-scene collaboration Jordan set in motion to get different creative communities talking to each other. On May 31, the two took it live at the 2026 Changsha Strawberry Music Festival, two scenes that don`t obviously belong to a basketball-sneaker brand, sharing one moment.
That mismatch is the off-beat: connect the things that aren`t supposed to go together, and you open a cultural boundary instead of breaking a rule. For Jordan, that`s the whole point: a community-led platform built to keep reimagining culture, not define it. It`s also how a lot of Chinese youth culture forms now: at the seams between scenes, not inside established lanes.
Comment ”RADII” below to join our newsletter and never miss content like this again.
#radii #radiimedia #Jordan #Chace #ShineOnUs
...
Turns out the hardest part of buying bubble tea in China isn`t picking the flavor. It`s deciding whether the packaging is too pretty to throw away.
A whole corner of RedNote is now dedicated to people filing away empty cup sleeves and takeout bags like trading cards. Brands like CHAGEE, Luckin, and HEYTEA saw it coming, turning packaging into limited-edition art.
You might wonder why people are into this now, unlike Labubu or Pokémon cards, there`s no resale value or payoff. Everyone knows it`s disposable paper. But maybe collecting something deliberately worthless is the quietest flex of all.
#radii #radiimedia #milktea #chinesefood #chagee
Turns out the hardest part of buying bubble tea in China isn`t picking the flavor. It`s deciding whether the packaging is too pretty to throw away.
A whole corner of RedNote is now dedicated to people filing away empty cup sleeves and takeout bags like trading cards. Brands like CHAGEE, Luckin, and HEYTEA saw it coming, turning packaging into limited-edition art.
You might wonder why people are into this now, unlike Labubu or Pokémon cards, there`s no resale value or payoff. Everyone knows it`s disposable paper. But maybe collecting something deliberately worthless is the quietest flex of all.
#radii #radiimedia #milktea #chinesefood #chagee
...
RADII recently dug deep into the crowds at @chunyoufestival , one of China`s most beloved grassroots music festivals, where @marshall also brought an immersive brand experience to attendees. We asked everything from "Why are you wearing that?" to "Hey, how`s the sound?" 🔊 Their answers might surprise you!
#radii #radiimedia #marshall #chunyou #chengdu
RADII recently dug deep into the crowds at @chunyoufestival , one of China`s most beloved grassroots music festivals, where @marshall also brought an immersive brand experience to attendees. We asked everything from "Why are you wearing that?" to "Hey, how`s the sound?" 🔊 Their answers might surprise you!
#radii #radiimedia #marshall #chunyou #chengdu
...
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