Ever dreamed of ditching your desk on Friday and landing in a whole new world by dinner? South Korean Gen Z isn’t just dreaming it—they’re doing it. The new hot trend? “Friday after work to China,” and it’s all thanks to the visa-free policy China implemented back in November 2024. Suddenly, a quick hop across the Yellow Sea is easier than ever, and young Koreans are seizing the opportunity with both hands (and selfie sticks).

This isn’t your grandma’s organized tour. We’re talking “special forces” style travel—jam-packing iconic sights like Shanghai’s Bund, exploring the historic Yu Garden, and devouring street food from lamb skewers to bubble tea, all within a 48-hour window. A major Korean travel agency reported a staggering 75% increase in China travel bookings since from November 2024 (go figure…), with Shanghai trips specifically skyrocketing by 178%. Social media is buzzing too, with “China Travel” content racking up millions of views on YouTube and nearly a billion on TikTok.

What does this mean for China? Beyond the obvious boost to tourism, it’s a powerful driver for cultural exchange. China is actively working to enhance the visitor experience, from streamlining digital payments to highlighting unique intangible cultural heritage, like Fujian’s “Zanhuawei.” This renewed interest signals a massive potential for inbound tourism, moving China closer to global benchmarks.

But more broadly, this trend offers a peek into the future of Asian youth travel. Gen Z prioritizes spontaneity, authentic experiences, and value. They’re digitally savvy, relying on social platforms for inspiration and sharing. Proximity, affordability, and the ease of a visa-free trip make China an irresistible playground. It’s about chasing adventure, tasting new flavors, and snapping that perfect, shareable moment—proving that for this generation, the world is their weekend oyster.

Cover image via People’s Daily.