Digitally China Podcast: Why Foreign Brands Entering China Should Learn from this Indian Startup

Uber and Amazon may have been beaten back from the China market, but does that mean all foreign entrants are bound to fail?

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1:35 AM HKT, Fri April 26, 2019 1 mins read

Digitally China is a bi-weekly podcast from RADII hosted by Tom Xiong and Eva Xiao, and produced by Jacob Loven. On each episode, the team will tackle a different timely tech-related topic, providing key insights on all you need to know about the fast-changing nature of innovation in China. Find previous episodes of Digitally China here and subscribe on iTunes here.

With the recent news of Amazon exiting China with their e-commerce business combined with the departure of Uber a few years ago, many observers have questioned if a foreign tech company can ever be truly successful in China.

But then we heard about OYO, an Indian startup having recent success in China, hosting thousands of rooms in what is in theory a very hard market to penetrate.

In this episode we discuss OYO with reporter Huizhong Wu to understand why they can be successful in China while so many foreign brands fail.

Topics covered in this episode of Digitally China:

  • What is OYO?
  • What’s the difference between an Indian startup and a US or European one?
  • What are the challenges faced by foreign brands entering China?

Hosts Eva Xiao and Tom Xiong
Guest Huizhong Wu
Producer Jacob Lovén

Listen to the latest Digitally China episode below or find it (and previous episodes) on iTunes here.

Digitally China is a subjective but independent depiction of the tech scene in China. Audio clips used in the podcast have not been distorted nor taken out of context and are included for commentary and educational purposes and thus shall be considered “Fair Use”. Digitally China is powered by RADII, an independent media platform exploring China from all angles.

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