This year, Valentine’s Day in the West coincides with the Lunar New Year holiday that takes place across Asia.

Lunar New Year, or Chinese New Year, is a time of reunion and traditionally involves such activities as exchanging red envelopes. But for unmarried people in China, there’s also the tradition of getting asked a lot of invasive personal questions — particularly that one, burning question of, “Why aren’t you in a relationship?”

Traditional Chinese values dictate that one should seek out a stable relationship that leads to marriage right after graduating university.

When we spoke to some of China’s single millennials, many said they do, in fact, want to find their other half — but they care more about love than anything else.

“If I get married just for the sake of marriage, I think I won’t be able to face myself,” says Maggie Li, a 24-year-old living in Shanghai.

But love is proving harder and harder to find. Hectic working schedules — sometimes as much as 9:00 AM to 9:00 PM, five to six days a week — a smaller friend circle, sorely-needed personal space, and a growing sense of independence are all factors that they feel stop them from rushing into commitments.