In a vibrant surge of cultural pride transforming the global fashion landscape, Shanghai Fashion Week 2025 has solidified “Xinzhongshi” (New Chinese Style) as more than just a passing trend—it’s become a full-blown aesthetic revolution with international impact.

This isn’t your grandmother’s traditional Chinese garb. Xinzhongshi represents a sophisticated marriage of centuries-old craftsmanship with contemporary silhouettes that’s captivating fashion-forward consumers both in China and globally. The movement has deep roots in the “guochao” national trend—known internationally as “China chic”—that’s been building across Chinese youth culture, representing a renaissance of cultural confidence expressed through clothing.

Rather than relying on ancient motifs, designers drew from Ming Dynasty mamianqun skirts and Yuan Dynasty bijia vests, modernizing them through unexpected pairings like jeans and traditional tops. “What we’re witnessing is unprecedented,” says fashion critic Lin Wei. “Designers are digging into 5,000 years of Chinese cultural history and reimagining it for the digital generation.”


The movement goes beyond fashion—it’s a statement of cultural pride, design innovation, and global connectivity. Chinese designers are no longer following global trends; they’re setting them.
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Cover image via WWD.