If you’ve been on social media over the last six months or so, you’re likely familiar with Tony Zhu — or as he’s more famously known, as “Tony from LC Sign”. As the face of LC Sign, a company specializing in illuminated signage solutions in Guangzhou, Tony has leveraged social media to simultaneously showcase his products and entertain a global audience. How so? Tony captivates audiences with his engaging product demonstrations and remarkable ability to mimic diverse English accents and dialects.

Tony’s rise as a social media star is anchored by his passion for entertainment, culture, and linguistics. His early academic challenges, particularly in mathematics, led him to pursue a specialized education focused on English. This decision proved pivotal, as it not only enhanced his language skills but also ignited a passion for cross-cultural communication. After gaining experience in video filming and editing, Tony joined LC Sign in 2022, bringing with him a unique blend of technical expertise, creative advertising, and a steady pulse on everything trendy on social media.

Speaking to RADII, Zhu says he draws inspiration from comedians like Russell Peters and Jim Jeffries, both known for their use of accents. Some notable portrayals include a Texan cowboy twang, a Birmingham accent reminiscent of Peaky Blinders, a Jamaican inflection, and even President-elect Trump’s famous vocal mannerisms.

These entertaining impersonations, combined with informative showcases of LC Sign’s products and solutions, resonated with a wide audience, leading to a significant increase in Instagram and TikTok followers. Perhaps more importantly, Tony’s videos have helped increase LC Sign’s revenue. 

In April 2024, Tony and his team attended a light and sign trade show in Orlando, Florida, marking his first visit to the US. The event was a success, with industry peers praising Tony for “making signage cool.”  This exposure not only expanded LC Sign’s global reach, but also solidified Tony’s reputation as a charismatic and innovative marketer.

Looking ahead, we can expect more of Tony’s unique brand of skits blending humor, cultural commentary, and viral videos — all while learning a thing or two about light boxes. 

Banner image via LC Sign’s Instagram page