#advertising
A trio of Chinese commercial campaigns from big international brands that make us go "wtf?" Read More
Spring Festival, often referred to as Chinese New Year (despite being traditionally celebrated by a number of countries across Asia), is the biggest holiday of the year in China. And unlike New Year’s Eve in the Gregorian Calendar, it’s not just celebrated on one night — there’s a week-long official holiday for one thing, and for another, many don’t see the New Year celebrations as really ending until the Lantern Festival (which falls two weeks after Spring Festival New Year’s Day).
It’s also one of the most traditional times of year in China. Yet the way people celebrate it is changing, from how the “largest annual human migration in the world” takes place, to how young people deal with the pressures of returning home.
Watch our video explainer to find out more:
#advertising
A trio of Chinese commercial campaigns from big international brands that make us go "wtf?" Read More
#Spring Festival
Lego's Spring Festival 2020 sets look pretty exciting Read More
#Chinese New Year
Key New Year stats, from the number of WeChat hongbao (digital cash-stuffed red envelopes) sent to the number of Spring Festival Gala viewers Read More