
Hanley Chu
Creative Director
Hanley Chu is a Hong Kong-based artist. He graduated from Parsons School of Design in 2016 and worked at Milk Studios NY for a year to level up his technical skills before moving back to Hong Kong and joining Wing Shya’s studio to conquer the world. As an early member of Goldthread, he created series such as “East Coast” and “The Thread,” and later co-founded EASTWINDGOODFORTUNE, a collective that collaborates with different agencies, artists, and brands on execution plans and creative strategy for clients such as HYPEBEAST, Warner Music HK, and more. In his free time, he is also an active member in the local hip hop scene under the alias BENNY HÀN.

Alex is a storyteller by heart and trade. Born and based in Hong Kong, he has worked with numerous influential imprints in contemporary culture, including HYPEBEAST, GOAT Group, MAEKAN, and Edison Chen. If it’s weird, he’ll write about it; if it looks good, he’ll eat it; and if there’s an animal, it’s his best friend (though the feeling isn’t always mutual).
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