Feature image of Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

2 mins read

2 mins read

Feature image of Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up
The campaign may mark a pivot from the brand’s overtly sexual image

Chinese microblogging platform Weibo is abuzz over three new spokesmodels that Victoria’s Secret announced this week for China and greater Asia.

The campaign, which calls for buyers to “redefine sexy,” announced A-list actresses Zhou Dongyu and Yang Mi as spokesmodels for China and Asia respectively, alongside supermodel He Sui. Experts argue that after years of financial struggles in China, the lingerie brand appears to be pivoting away from their overtly sexy image, and instead advertising comfort and confidence.



A post on their official Weibo account reads: “Follow the pace of the times and break the traditional definition of ‘sexiness.’ […] With an independent and confident attitude, reap your share of sexiness and charm.”

yang mi and zhou dongyu feature as the new faces of Victoria's Secret in China and Asia

Yang Mi and Zhou Dongyu for Victoria’s Secret

The selection of actresses over models marks a rare move for the American lingerie brand, and overall netizens are rallying behind the choice. Many reacted with surprise and praise especially around the recruitment of thin, “fresh-faced” Zhou, who first appeared in Zhang Yimou’s Under the Hawthorn Tree in 2010, and more recently starred in anti-bullying drama Better Days with Jackson Yee.

“I like Zhou Dongyu’s interpretation very much. In the past, Victoria’s Secret gave me the feeling of vulgar porn,” wrote one Weibo user under the hashtag “Zhou Dongyi endorses Victoria’s Secret” (#周冬雨代言维 密#), which now sits at over two million views. A similar hashtag for Yang Mi (#杨幂代言维密#) has garnered over 12 million.

new victoria's secret model Zhou Dongyu represents China for the lingerie brand

Zhou Dongyu in the China-facing Victoria’s Secret campaign: “Being your most comfortable self, that’s sexy”

While praise seemingly abounds for these three women, netizens have not always been so kind to Chinese spokesmodels for Western brands. In 2019, backlash brewed first over a freckled model in in a Zara campaign — and months later, a different model featured in Vogue — over how Western brands and outlets select Chinese beauty. Some argued that these Chinese models were being singled out for their “weird” looks, while others retorted that beauty in China was more diverse than people gave it credit for.

Related:

NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

RADII NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox

Feature image of Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

2 mins read

The campaign may mark a pivot from the brand’s overtly sexual image

Chinese microblogging platform Weibo is abuzz over three new spokesmodels that Victoria’s Secret announced this week for China and greater Asia.

The campaign, which calls for buyers to “redefine sexy,” announced A-list actresses Zhou Dongyu and Yang Mi as spokesmodels for China and Asia respectively, alongside supermodel He Sui. Experts argue that after years of financial struggles in China, the lingerie brand appears to be pivoting away from their overtly sexy image, and instead advertising comfort and confidence.



A post on their official Weibo account reads: “Follow the pace of the times and break the traditional definition of ‘sexiness.’ […] With an independent and confident attitude, reap your share of sexiness and charm.”

yang mi and zhou dongyu feature as the new faces of Victoria's Secret in China and Asia

Yang Mi and Zhou Dongyu for Victoria’s Secret

The selection of actresses over models marks a rare move for the American lingerie brand, and overall netizens are rallying behind the choice. Many reacted with surprise and praise especially around the recruitment of thin, “fresh-faced” Zhou, who first appeared in Zhang Yimou’s Under the Hawthorn Tree in 2010, and more recently starred in anti-bullying drama Better Days with Jackson Yee.

“I like Zhou Dongyu’s interpretation very much. In the past, Victoria’s Secret gave me the feeling of vulgar porn,” wrote one Weibo user under the hashtag “Zhou Dongyi endorses Victoria’s Secret” (#周冬雨代言维 密#), which now sits at over two million views. A similar hashtag for Yang Mi (#杨幂代言维密#) has garnered over 12 million.

new victoria's secret model Zhou Dongyu represents China for the lingerie brand

Zhou Dongyu in the China-facing Victoria’s Secret campaign: “Being your most comfortable self, that’s sexy”

While praise seemingly abounds for these three women, netizens have not always been so kind to Chinese spokesmodels for Western brands. In 2019, backlash brewed first over a freckled model in in a Zara campaign — and months later, a different model featured in Vogue — over how Western brands and outlets select Chinese beauty. Some argued that these Chinese models were being singled out for their “weird” looks, while others retorted that beauty in China was more diverse than people gave it credit for.

Related:

NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

RADII NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox

RELATED POSTS

Feature image of Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

2 mins read

2 mins read

Feature image of Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up
The campaign may mark a pivot from the brand’s overtly sexual image

Chinese microblogging platform Weibo is abuzz over three new spokesmodels that Victoria’s Secret announced this week for China and greater Asia.

The campaign, which calls for buyers to “redefine sexy,” announced A-list actresses Zhou Dongyu and Yang Mi as spokesmodels for China and Asia respectively, alongside supermodel He Sui. Experts argue that after years of financial struggles in China, the lingerie brand appears to be pivoting away from their overtly sexy image, and instead advertising comfort and confidence.



A post on their official Weibo account reads: “Follow the pace of the times and break the traditional definition of ‘sexiness.’ […] With an independent and confident attitude, reap your share of sexiness and charm.”

yang mi and zhou dongyu feature as the new faces of Victoria's Secret in China and Asia

Yang Mi and Zhou Dongyu for Victoria’s Secret

The selection of actresses over models marks a rare move for the American lingerie brand, and overall netizens are rallying behind the choice. Many reacted with surprise and praise especially around the recruitment of thin, “fresh-faced” Zhou, who first appeared in Zhang Yimou’s Under the Hawthorn Tree in 2010, and more recently starred in anti-bullying drama Better Days with Jackson Yee.

“I like Zhou Dongyu’s interpretation very much. In the past, Victoria’s Secret gave me the feeling of vulgar porn,” wrote one Weibo user under the hashtag “Zhou Dongyi endorses Victoria’s Secret” (#周冬雨代言维 密#), which now sits at over two million views. A similar hashtag for Yang Mi (#杨幂代言维密#) has garnered over 12 million.

new victoria's secret model Zhou Dongyu represents China for the lingerie brand

Zhou Dongyu in the China-facing Victoria’s Secret campaign: “Being your most comfortable self, that’s sexy”

While praise seemingly abounds for these three women, netizens have not always been so kind to Chinese spokesmodels for Western brands. In 2019, backlash brewed first over a freckled model in in a Zara campaign — and months later, a different model featured in Vogue — over how Western brands and outlets select Chinese beauty. Some argued that these Chinese models were being singled out for their “weird” looks, while others retorted that beauty in China was more diverse than people gave it credit for.

Related:

NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

RADII NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox

Feature image of Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

2 mins read

The campaign may mark a pivot from the brand’s overtly sexual image

Chinese microblogging platform Weibo is abuzz over three new spokesmodels that Victoria’s Secret announced this week for China and greater Asia.

The campaign, which calls for buyers to “redefine sexy,” announced A-list actresses Zhou Dongyu and Yang Mi as spokesmodels for China and Asia respectively, alongside supermodel He Sui. Experts argue that after years of financial struggles in China, the lingerie brand appears to be pivoting away from their overtly sexy image, and instead advertising comfort and confidence.



A post on their official Weibo account reads: “Follow the pace of the times and break the traditional definition of ‘sexiness.’ […] With an independent and confident attitude, reap your share of sexiness and charm.”

yang mi and zhou dongyu feature as the new faces of Victoria's Secret in China and Asia

Yang Mi and Zhou Dongyu for Victoria’s Secret

The selection of actresses over models marks a rare move for the American lingerie brand, and overall netizens are rallying behind the choice. Many reacted with surprise and praise especially around the recruitment of thin, “fresh-faced” Zhou, who first appeared in Zhang Yimou’s Under the Hawthorn Tree in 2010, and more recently starred in anti-bullying drama Better Days with Jackson Yee.

“I like Zhou Dongyu’s interpretation very much. In the past, Victoria’s Secret gave me the feeling of vulgar porn,” wrote one Weibo user under the hashtag “Zhou Dongyi endorses Victoria’s Secret” (#周冬雨代言维 密#), which now sits at over two million views. A similar hashtag for Yang Mi (#杨幂代言维密#) has garnered over 12 million.

new victoria's secret model Zhou Dongyu represents China for the lingerie brand

Zhou Dongyu in the China-facing Victoria’s Secret campaign: “Being your most comfortable self, that’s sexy”

While praise seemingly abounds for these three women, netizens have not always been so kind to Chinese spokesmodels for Western brands. In 2019, backlash brewed first over a freckled model in in a Zara campaign — and months later, a different model featured in Vogue — over how Western brands and outlets select Chinese beauty. Some argued that these Chinese models were being singled out for their “weird” looks, while others retorted that beauty in China was more diverse than people gave it credit for.

Related:

NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

RADII NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox

NEWSLETTER​

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox

RADII Newsletter Pop Up small banner

NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

Link Copied!

Share

Feature image of Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

The campaign may mark a pivot from the brand’s overtly sexual image

PULSE

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music

STYLE

An insider’s look at the intersection of fashion, art, and design

FEAST

Titillate your taste buds with coverage of the best food and drink trends from China and beyond.

FUTURE

From hit video games to AI, flying cars, robots, and cutting-edge gadgets — enter a new digital world

FEAST

Titillate your taste buds with coverage of the best food and drink trends from China and beyond

STYLE

An insider’s look at the intersection of fashion, art, and design

PULSE

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music