The “100% Doraemon & Friends” exhibition has drawn an impressive turnout of local and international fans to Hong Kong’s Tsim Sha Tsui promenade and Avenue of Stars. Featuring the beloved 1969 manga character Doraemon, the event’s centerpiece is the world’s tallest inflatable Doraemon, which comes in at 12-meters high.

Part of Hong Kong’s broader “Mega Events Economy” strategy, which features high-profile events such as Art Basel and Clockenflap, this cultural event leverages cultural attractions to boost tourism and stimulate local spending across different sectors from retail to hospitality.

But then, why is Doraemon — who isn’t even originally from Hong Kong — such an important part of the city’s culture, having profoundly impacted many local people growing up?

For those unfamiliar, Doraemon is a beloved Japanese cultural icon. Created by Fujiko Fujio (the manga writing duo formed by Japanese artists Hiroshi Fujimoto and Motoo Abiko), this robotic cat from the 22nd century, alongside his signature blue hue and pocket filled with futuristic gadgets, has charmed audiences across Asia for generations.

The series first appeared in Hong Kong as manga during the early 1970s and as anime through the Cantonese-dubbed TV series in the 1980s. The enduring popularity of Doraemon (locally known as 叮噹, Ding Dong, in Cantonese) stems from his heartwarming adventures and relatable struggles as he travels throughout time to help a young student named Nobita navigate the hardships of growing up.

The iconic Japanese character has become deeply ingrained within Hong Kong’s society, reflecting the city’s long-standing cultural connection with Japan and adoption of Japanese media like manga and anime. Doraemon’s universal tales of friendship, problem-solving, and the power of imagination continue to resonate profoundly with Hong Kong residents. Many of those who grew up following the character’s adventures during the 1980s and 90s have now passed their love onto their children — and they’re all still watching the manga series and looking forward to the upcoming movie, Doraemon the Movie: Nobita’s Earth Symphony (to be released in the city in August 2024).

Let’s not forget that this blue robot cat’s popularity was thanks to widespread accessibility across various media platforms — from manga in bookstores and libraries, to films and cable TV broadcasts featuring specially-localized Cantonese theme songs performed by Cantopop star Kelly Chen (陳慧林) and 環星兒童合唱團 (Wan Sing Children’s Choir). This omnipresence has solidified his place in Hong Kong’s cultural landscape as a timeless companion touching locals’ hearts throughout the years.

Ultimately, Doraemon’s enduring appeal in Hong Kong may stem from the character’s hopeful nature. Through his weekly adventures alongside Nobita, Doraemon conveys a powerful message that resonates across cultures — that the present can be redeemed, the future holds promise, and happiness is attainable, in spite of life’s challenges. A symbol of resilience and optimism, Doraemon’s tales of friendship and inventive problem-solving have captivated generations, who continue to find inspiration to become better versions of themselves and tackle daily obstacles with a smile.

Banner image by Haedi Yue.