A–Z of Chinese Trends That Defined the Lunar Year

Download the guide below.

An alphabetical field guide to the moods, aesthetics, and cultural moments that shaped the Year of the Snake. From food and fashion to apps, memes, and micro-scenes, this report maps how Chinese trends emerged, spread, and resonated both inside and beyond China.

Brought to you by RADII.

Where did you hear about the guide?

RADII (rā’dē-ī’) is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into from the rarely explored sides of Asian youth culture. 

RADII (rā’dē-ī’) is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into from the rarely explored sides of Asian youth culture. 

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Tap into the latest in music, fashion, art, design, entertainment, pop culture, celebrity news, and contemporary culture

DISCOVER

Embark on a journey through food, travel, wellness, heritage, traditional culture, and lifestyle

STYLE

An insider’s look at the intersection of fashion, art, and design

FEAST

Titillate your taste buds with coverage of the best food and drink trends from China and beyond.

FUTURE

Explore the cutting edge in tech, AI, gadgets, gaming, and innovative tech-related products

FEAST

Titillate your taste buds with coverage of the best food and drink trends from China and beyond

STYLE

An insider’s look at the intersection of fashion, art, and design

PULSE

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music