The wellness industry, a colossal beast projected to hit $12 trillion by 2030, isn’t just booming—it’s undergoing a radical transformation, largely thanks to Gen Z and younger Millennials. Forget the fleeting fads; for this tech-savvy, post-pandemic generation, wellness isn’t a luxury, it’s a non-negotiable part of daily life. Driven by economic pressures, a demand for authenticity, and a holistic view of mental and physical resilience, young creatives are redefining what it means to be well. Social media algorithms, wearable tech, and a constant flow of information have turned personal health into a proactive, integral pursuit.

But what if your daily jog or at-home yoga session could do more than just boost your mood and body? Enter LIVE4WELL, a groundbreaking platform that’s perfectly timed for this new wave of wellness enthusiasts. Understanding the unique grind of today’s young creatives—the freelancers, entrepreneurs, and independent hustlers—LIVE4WELL introduces a game-changing incentive: monetize your movement.

Through innovative AI and a transparent “Sweat Points” system, LIVE4WELL transforms your home workouts into tangible value. Simply put: work out, accumulate points, and convert those points into real-world rewards or even cash. It’s an ingenious blend of health and hustle, where every drop of sweat contributes to your well-being and your financial freedom.

“The first priority for us is to help you understand yourself through health. That’s what we strive for. We want to play the role of ‘educator’ and help influence you to take better care of yourself. But how do you do that? So LIVE4WELL is here to guide you through aspects of health, sports, how to do proper exercise, how to eat good, etc. We’re here to help change your lifestyle habits for the better,” Miranda Wong, co-founder of LIVE4WELL tells RADII. In an era where self-care often feels like another expense, companies like LIVE4WELL empower you to invest in yourself and see a direct return.

Cover image via Instagram/@shelterathletics.