We love some good ol’ fashioned movie posters. Despite the near-extinction of print media, movie posters have managed to retain a niche cultural significance — Twitter will still go crazy when a new Star Wars movie “poster” is released as a JPEG.
That being said, we recently caught wind of Beijing-based design firm Spin Destiny Studio, specializing in “visual work for movie posters” (wow, speaking of niches). It’s obviously working for them, because a lot of these posters surpass the originals and they’ve been working with some pretty big names — this isn’t just fan art; for the Journey to the West poster pictured below, for example, the studio collaborated with director Stephen Chow.
“It’s a necessity that Chinese designers continually outdo themselves,” Tony Genggan, the studio’s co-founder, explained in an interview on Sohu. “A designer has to forget about all the great things he’s done in the past, start back from ground zero, and not be too eager or prideful. You can’t be distracted, you can’t drop the ball — it’s a meditative process.”
Here are some of our favorite posters from Spin Destiny Studio, and a few side-by-sides with their international releases.
(We’re going to go ahead and link you to the rest of these, because they’re really too good.)
Spin Destiny, you guys are dope. We love you.
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#digital art
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