#advertising
#marketing
From Harry Potter-themed mooncakes to sci-fi Oreos, major food brands had some incredible marketing campaigns in China last year Read More
We Tried is a series where RADII staff try out unique foods, experiences, and phenomena in China. Drop us a line if you have a suggestion.
Ever had shrink-wrapped quail eggs? How about Spicy Chicken Oreos?
In this series debut, RADII staff Ying Li and Adan Kohnhorst go toe-to-toe in a Chinese snack taste-off. In one corner, Ying, who has been eating these snacks her whole life. In the other, Adan, who has no idea what is going on.
One thing’s for sure: it’s a bona fide clash of cultures as these two open their minds and palettes to a world of taste sensations.
#advertising
#marketing
From Harry Potter-themed mooncakes to sci-fi Oreos, major food brands had some incredible marketing campaigns in China last year Read More
#ice cream
Chinese consumers, who champion affordable frozen treats or ‘ice cream guardians,’ are at war with overpriced ice cream brands, which have been dubbed ‘ice cream assassins’ Read More