Rilly Chen is a bi-cultural presenter, writer and tech enthusiast. Having lived and worked across China, Southeast Asia and the UK, she built her career in finance, ecommerce and tech. Rilly is currently shaping Alibaba’s international expansion strategy. Throughout her career in ecommerce, Rilly focused on advising international Health & Beauty Brands on operating in Asian markets, and therefore developed a strong expertise and passion for current trends in beauty, fashion and lifestyle.