Photo of the day: Ginseng Oral Liquid

Our photo theme this week: It Came from the Convenience Store. Various and sundry “only-in-China” goods that can be found at any corner xiaomaibu.

This is just your standard-issue, garden variety Ginseng Oral Juice. Adan appraised it as part of his Family Mart Vitamin Functional Drinks Taste Test:

Wild American ginseng is valued to the point that some states have declared it a threatened or endangered species. But that doesn’t stop it from being canned up by Wanji Group and distributed across China, where people drink it to fight stress and fatigue, and to boost the immune and digestive systems.

Get a stronger dose of that chronic tonic here:

Photo of the day: Before Midnight…

Our photo theme this week: Singles’ Day Fever. Wild ads, e-commerce madness and other virtual ephemera surrounding the consumer-tastic November 11 holiday for all the lonely hearts out there.

Speaking of that Durex x Ali Health pop-up — the condom brand has a knack for turning out witty, racy, sometimes controversial ads in China. Here’s one they like to run around Singles’ Day, as young spenders all around the country wait for the clock to strike midnight and the buying frenzy to begin in earnest:

此刻阻止她购物的唯一方法

The only way to stop her from shopping at this moment

“Of all the brands using digital and social media to compete for the attention of China’s 668 million internet users,” writes AdAge, “Durex has emerged as the master of witty, shareable content. That’s partly because regulations on traditional advertising in China forced consumer goods giant RB to get creative after it took over Durex in 2010.”

If you’re interested in this kind of thing, check out an interview with the China marketing director for the Durex’s parent company RB here.

Photo of the day: Three Days Total to Create this Ad

Our photo theme this week: Singles’ Day Fever. Wild ads, e-commerce madness and other virtual ephemera surrounding the consumer-tastic November 11 holiday for all the lonely hearts out there.

Days before Singles Day, Tmall approached Shanghai-based boutique video production team High Horse Studios asking for a short commercial spot. Kevin Pham from High Horse Studios explains the breakneck nature of advertising during the world’s biggest shopping event:

Tmall reached out to us over the weekend asking for a big favor. They needed to release a TV commercial as soon as possible and wanted us to do it by a certain day. We took a look at the calendar and realized that we had 3 days to do the following: pre-production (ideation, plan out shots, locations, etc.), production (shooting), post-production (editing, music selection, color grading, etc.) and delivery of the final product.

Pushed to the limit with an extremely tight deadline, we forced our way through the creative process, a rainy shoot day that ran extremely late, and an all-night run for our editor in order to get the product. An extremely hectic few days, all so the video could be released in time for 11/11. It just shows how important the holiday is to companies wanting to sell products. It’s easily the biggest shopping day of the year worldwide, and it’s vital to push out advertisements in order to compete.

China Doesn’t Have Leftover Women — It Has Leftover Men

This article originally appeared on the World Economic Forum website, and has been republished here with permission from the author.

In a taxi in the UAE, the driver — a warm-hearted Bangladeshi man — eagerly showed me several wedding pictures on his mobile phone. The bride was his 13-year-old daughter. When I told him that I was 28 and single, he didn’t even bother to hide his surprise. “You must be old for an unmarried woman in China, right? Hurry up, find a man and get married!” he said.

He was right, I have become an official member of China’s “Leftover Women Club.” But I’m not going to take the taxi driver’s advice. Maybe in ancient times girls in China were destined to be housewives, the only way to define their success. But now we have the right to choose whether to marry or not. Raising a family is no longer the only option for a woman.

“Leftover Women”, or “Sheng Nv” in Chinese, was one of 171 new Chinese terms included in a Report on the Language Situation in China published by the Chinese Ministry of Education in 2007. It refers to single women at or beyond the socially-recognized marriageable age of around 27. However, among people born in the 1980s, the ratio between men and women meeting the age requirement for “Leftover Women” is 136:100. Therefore, it is men, not women, who are the leftovers.

The more developed a city is, the more unmarried women it has, as the urban development level is inversely proportional to the ratio between unmarried men and women

At present, there are nearly 200 million single people in China, and men outnumber women by 33.66 million. Therefore, more men than women are being forced to remain single due to circumstance. A detailed geographic analysis has revealed that there are more “Leftover Men” in rural areas than “Leftover Women” in urban areas. However, when it comes to cities alone (especially big cities), there are more unmarried women than single men. The more developed a city is, the more unmarried women it has, as the urban development level is inversely proportional to the ratio between unmarried men and women. In Shanghai, for example, the number of unmarried men is only a quarter of the number of unmarried women, most of whom are between 30 and 35 years old.

The “Leftover Women” in cities are usually highly educated and high earners. This is typical of China, where women are equal to men in terms of educational rights thanks to the women’s liberation movement. Since 2006, female university registrations have surpassed male, despite the larger population base of men than that of women. Meanwhile, the employment-to-population ratio of women in China stands at 73%. That means, in economic terms, that the gap between men and women in China is among the narrowest in the world.

Not long ago, we interviewed Anna Qvennerstedt, the Swedish director behind the controversial advertising film Marriage Market Takeover:

The film has attracted over two million views, because it mirrors the experience of most “Leftover Women” with their parents. In the film, parents pester their daughters relentlessly about marriage, fearing that they might become “leftover.” However, the high-achieving daughters refuse to compromise. In the end, the parents take their daughters to a “match-making corner” — an area in a park where parents traditionally post profiles of their children to look for a spouse. Instead, they see bold messages from women who are proud to be single. They finally come to understand and support their daughters’ decisions. It is expected that increasing numbers of people will follow suit, allowing these so-called “Leftover Women” to live the way they want to, instead of being shackled to traditional concepts of marriage.

In this regard, I believe that “Leftover Women” with academic degrees and high incomes are quite able to remain independent, confident, and free. They have comprehensive knowledge, successful careers, and superb social status. The famous Chinese writer Qian Zhongshu once compared marriage to a “besieged fortress, where those outside want to get in, and those inside want to get out.”

In 2017, the divorce rate in major Chinese cities (Tier 1 and Tier 2) has soared above 30%. Therefore, staying single shouldn’t necessarily be a passive decision. We should encourage women to raise their self-awareness rather than blindly get married, so that they can define their own happiness and pursue the lifestyles they favor. We study hard and work hard to win the right to live happily. “Leftover Women” should be able to decide their own destiny instead of being controlled by the social critique of public opinion.

Cover photo: Marriage Market Takeover

Twitter Bits: Trump Rolls Through Beijing

Today is November 8, a date that will henceforth be remembered as either Victory Day or One of the Worst Hangovers of My Adult Life, depending where on the political spectrum you fall. Trump himself just landed in Beijing, and will presumably be celebrating later over drinks with his good friend President Xi:

The US President’s motorcade was just moments ago spotted rolling through central Beijing, clogging inner-city arteries like so many Trump steaks. Filmmaker Gabriel Clermont just caught the entourage in movement:

Sports writer Mark Dreyer found an analogy appropriate to his beat:

And the always on-point Relevant Organs parody account was quick with a take of their own:

Pro tip: if you’re in Beijing, stay outside the 2nd ring road for the next 48 hours or so.

Cover photo: SCMP

Photo of the day: Singles Fly Cheaper

Our photo theme this week: Singles’ Day Fever. Wild ads, e-commerce madness and other virtual ephemera surrounding the consumer-tastic November 11 holiday for all the lonely hearts out there.

Taking a break from all those T Mall Singles’ Day ads to look elsewhere in the universe of crazy deals to be had in this made up double-eleven holiday. While Singles’ Day is mostly a thing celebrated in China, some intrepid organizations are striving to spread the love outside the PRC’s borders, including Air China, who are offering 11% off on all flights bound for the Middle Kingdom purchased on 11/11. Synergy! Come hang!