SK-II’s Latest Ad Continues to Challenge Notion of “Leftover Women”

Japanese anti-aging skincare brand SK-II has once again impressed and inspired Chinese audiences with its new ad, “The Expiry Date.” In it, different women confront the societal pressures of marrying before they hit a certain age — usually the nice round number of 30 — and in the end achieve a sort of liberation.

Jing Daily reports:

The empowering message clearly struck a chord with SK-II’s intended audience as just days after the ad’s release, it racked up more than 20,000 views on its official Sina Weibo account and more than 100,000 views on WeChat, prompting conversation around the world. As of February this year, the video gained more than 46 million views on Youtube and across platforms.

SK-II’s global president Markus Strobel told Bloomberg Businessweek in February that the campaign helped the skincare brand increase sales in China by more than 50 percent in nine months. “This campaign has put us on the map in China and generated extremely positive sentiment among consumers and retailers,” he said. “It’s helping us win with young professional and executive women.”

The Expiry Date is a follow-up to “Marriage Market Takeover,” an SK-II ad released in April that takes a deep dive into the meaning of “leftover woman.” You can watch it below. (Fair warning: maybe with some tissues at hand.)

What Can Donald Trump Learn from China’s Great Wall?

Why did they build it? Did it work? Is it true the Chinese tried to get the Mongolians to pay for it?

Donald Trump’s efforts to build a border wall – not a fence, he wants us to know, but a wall – have sparked a resurgence of interest in the original prototype. The result has been a steady rehashing of tired old tropes and hoary Great Wall myths that have little to do with China. The Great Wall as metaphor has become Great Wall as cipher. Opinions and understanding of China’s wall depend largely on what one thinks of Donald Trump, your feelings on border fences in general, and, possibly, your level of racism toward Mexicans.

There was never one Great Wall. In the over 2,000-year history of Wall building in China, there have been many structures which together have been lumped together in the feverish imaginations of Western writers as “The Great Wall of China.”

There have been many states and empires which have risen and fallen within the borders of what is today China. Many of these states built barriers, earthen berms, and, yes walls, between themselves and whoever they were afraid of that day.

Dynasties in historical China were often also expansive empires, and when they pushed the limits of their territory into new frontiers, they would encounter people not always on board with the empire expansion project. When some of those people pushed back or took advantage of the proximity of the relatively wealthy and settled Chinese to enrich themselves through raids and pillaging, the Chinese would often respond by building defensive structures, including walls, creating a semipermeable barrier between civilization and the steppe.

With so many walls being built by so many different states against such a wide variety of foes, one could look at the history of Chinese walls and cherrypick just about any situation which fits your particular contemporary political argument. Did it work? Many of the walls worked some of the time, and some of the walls worked better than others.

Certainly, Chinese history is full of examples of invaders coming into China, particularly along the northern frontier. Some of these invaders were interested in little more than loot and pillage, others conquered vast areas of China and established their states south of the Wall. Perhaps the best-known example of the latter were the Mongolians, led by Genghis Khan, Kublai Khan and their descendants, who conquered China in the 13th century and made what what is today Beijing the capital of their great empire, known in Chinese history as the Yuan Dynasty.

The most famous incarnation of the Great Wall, the one with the towers and faced with brick that you see in photographs, is a product of the Ming Dynasty, which ruled China from 1368 to 1644. Like Donald Trump, Ming emperors thought of themselves as great builders, but in fact were far better at spending their ancestors’ money. The Ming Dynasty came to power after a rebellion kicked the Mongolians out of China and back into the steppe. But they didn’t kick the Mongolians very far, and there was always an imperative to protect the northern boundaries of the Ming state. The Chinese government oversaw the construction and rebuilding of towers and walls along this boundary in a process which continued throughout the duration of the Ming era. It was not one single contiguous wall; there were many spur walls, side walls, and unconnected defensive barriers. Many parts of the structure can be seen today, although not, as the old myth – what we politely call “fake news” — suggests: from the moon.

The Wall wasn’t perfect, but it did work… for a while. Both the Mongolians and the Manchus, a people from what is today Northeast China (who would later invade China), found the Wall to be a serious strategic barrier to be overcome. But a wall is only as strong as the people who are guarding it, and when the Manchus came through the wall on their way to conquer China in 1644, they did so at the request of the Ming Dynasty general guarding the pass.

Having heard that Beijing had been sacked by a Chinese rebel army, this general decided to ally with the Manchus against the rebels. This alliance succeeded in the short-term, as the combined armies expelled the rebels from Beijing, but once the Manchus were through the Wall, they took advantage of the situation to move the capital of their state, known as the Great Qing, to Beijing. The Manchus would rule China for the next 268 years.

Once ensconced in Beijing, the Manchus then unified the great forests of Manchuria and the steppes of Mongolia with the settled agricultural heartland of China. As a result, the Wall was no longer needed as a fortification, and for the most part fell into disuse and disrepair. Today China there are efforts underway to study and catalog all the walls of China and to protect what is left from over-eager tourists, commercial developers hoping to cash in, local residents who see what’s left as a quarry for building materials, and the ravages of time.

China has had walls for millennia. These walls have served different purposes at different times. But they were not boondoggles, vanity projects, or an attempt by different governments to keep China from modernizing or to shut Chinese civilization off from the world. Those are interpretations made to score points in arguments often having little to do with Chinese history.

Donald Trump may get his wall, but there will be little Great about it.

Illustration by Marjorie Wang | Column Archive |

Picture of the Day: Puddle

Reminder: this is the final week to submit for the Radii Photo Contest: The Place We Live.

Submit up to three photos — individually or as a series — before June 30 to participate. China-based pictures only, please.

You can post your photos on Instagram or Twitter with the hashtag #RadiiPhoto, or email [email protected].

Prizes

The Grand Prize winner will get a chance to meet award-winning photographer Chen Man — the “Annie Leibovitz of China,” who has shot celebrities from Rihanna to Victoria Beckham to Benedict Cumberbatch, and just about every A-list Chinese star — in her studio in either Beijing or Shanghai. Also, 800 RMB.

First Prize is an Olloclip Core Lens and Pivot Grip, plus a one-on-one mobile photography workshop with Singaporean photographer and documentary filmmaker Siok Siok Tan.

Five Second Prize winners will receive an autographed copy of Tan’s most recent photo book, Citybook, from which the pictures on this post are taken.

Yin: Dao Lang’s Folksy, Spellbinding “The First Snow of 2002”

The first snow of 2002
Came a little later than before
Stopped at the second-rate car on the eighth floor
And took away the last fallen yellow leaf

So begins Dao Lang’s “The First Snow of 2002,” the single from his eponymous debut album released in 2004. His husky voice commands a whole gravity of its own. Coupled with a desolate melody and inspired pipa strumming, the effect is immediate: under Dao Lang’s spell, you’re made to long for something you left behind long ago in the deep snows of Xinjiang, far out in the wild northwest of China. It’s no wonder that this song sold millions of copies even with zero promotions and became Dao Lang’s biggest hit, turning him from a nobody to a popular singer.

A friend told me Dao Lang is a singer from Xinjiang — it is a testament to the success of his image, since he is actually a Han Chinese (i.e. not an ethnic minority). Although he was born in Sichuan Province in southwestern China, he evokes a kind of folky northwestern authenticity. Like the godfather of Chinese rock, Cui Jian, he has a trademark baseball cap that radiates lone wolf and a growl that commands respect. His singing name, Dao Lang, is literally the Chinese name of the Uyghur people in Xinjiang (“Dolan”) whose musical traditions inspired him.

The first snow of 2002
Is the emotional complex I didn’t want to give up in Urumqi
You are like a fluttering butterfly
Flickering in the season of falling snow

What have you lost? You don’t know. Dao Lang’s use of the so-called Uyghur spirit — what some call appropriation — might be questionable, but the emotional power of his music is undeniable.

Those behind the Great Firewall can watch “The First Snow of 2012” here.

Yin (, “music”) is a weekly Radii feature that looks at Chinese songs spanning classical to folk to modern experimental, and everything in between. Drop us a line if you have a suggestion: [email protected].

Watch: Traffic Cop Dashes Across Street in Guizhou, China to Save Toddler

This is a good policeman.

In Tongren, Guizhou Province on June 19, a fast-acting cop dashed across the street, in front of a car, to save a two-year-old child.

The toddler was riding in a motorcycle stopped in the middle of the street when he reportedly saw his mother on the side of the road. Without any awareness of “street” or “traffic” or “oh-my-god-it’s-an-incoming-car!” the child dashed toward his mom.

Luckily for him (and everyone), a cop on the other side of the road saw him and ran out to snatch him.

The driver of the motorcycle was chided for violating a rule: children under 12 aren’t allowed to ride on motorcycles or scooters. I guess we now know why.

Youku video here

Behold, Beijing Clouds (And One Heck of a Panorama)

Flood warnings sounded two days ago as Beijing was expected to be hit with the “worst storm in six years.” That didn’t quite happen yesterday, though something is up with the weather. Check out the pictures here, taken by various people.

(You’ll want to click into — and enlarge — this one below, taken by Radio Beijing Corporation journalist Hu Xin. He also took the video that went into the above GIF.)

It’s 2 pm and the skies are still dry — and I’m reminded that the Beijing skyline is utterly beautiful under the right conditions.

Let’s see if it holds up!