Alibaba’s Cloud and AI Technology Transform Olympic Viewing Experience at Paris 2024

In 1964, technology saw a breakthrough in satellite broadcasting, allowing the world to watch the Tokyo Olympics as it unfolded in real time. Fast forward 60 years later, and TV spectators are witnessing yet another major leap in Olympic broadcasting.

This time, China’s technological prowess is on full display at the Paris Olympics, as one of the country’s leading tech companies is deploying cutting-edge artificial intelligence (AI) solutions not only to give sports data analysis and strategies during competition, but also enhance the viewing experience for billions of spectators worldwide.

Chinese e-commerce giant Alibaba Group, a Worldwide Partner of the International Olympic Committee (IOC), has joined forces with the Olympic Broadcasting Services (OBS) to launch the OBS Cloud 3.0 platform, which is supporting over two-thirds of the live broadcast signals from the Games across 54 broadcasters.

Cloud computing has become the main method of remote distribution to media rights holders for the first time in the history of the Olympic Games, taking over from satellite broadcasting, which was launched during the 1964 Olympics in Tokyo, Alibaba Cloud said in a statement.

Both the President of the International Olympic Committee Thomas Bach and Chairman of Alibaba Group Joe Tsai highlighted the transformative impact of Alibaba Cloud’s cutting-edge technology on Olympic broadcasting.

Alicloud Olympic technology testing

Alibaba Cloud’s AI technology provides an enhanced multi-camera replay service that elevates the Olympic viewing experience for fans across the world. Image via Alibaba Cloud.

China is leveraging a cloud-based platform to broadcast the 2024 Paris Olympics on an unprecedented scale. This platform is delivering over 11,000 hours of content to more than 200 countries, reaching billions of viewers worldwide. Compared to traditional satellite broadcasting, the cloud system offers greater scalability, flexibility, and cost-efficiency, while also increasing the stability and responsiveness of the global broadcast.

Through the cloud platform’s low latency and high resilience, it has outperformed other distribution methods when it comes to scalability, flexibility, and cost-effectiveness. These technical advantages have been crucial for handling the massive scale of broadcasting the largest sporting event globally.

But Alibaba’s innovations go beyond simply the broadcasting aspect. The company has also deployed its AI-enabled multi-camera replay systems at 14 venues, covering 21 different sports and disciplines including badminton, track and field, and basketball. These systems transform live footage into precise 3D models, allowing for slow-motion replays and giving viewers a more immersive experience.

And the tech giant’s impact on viewer engagement doesn’t stop there.

Their use of AI technology to reconstruct and colorize footage from the 1924 Paris Olympics brings the historic event to life in a new way. Alibaba has also produced a documentary titled To the Greatness of HER, celebrating the achievements of female athletes throughout the Olympic Games.

An AI experience, Wonder Avenue, is also featured at the eastern end of the Avenue des Champs-Elysées. This digital experience allows visitors to immerse themselves in Olympic history and explore cutting-edge AI technologies that can help them get personalized recommendations for shopping, create virtual alter-egos, and walk a fashion show with designs crafted in collaboration with Chinese artists.

Positive responses from netizens on WeChat praised this as an example of Chinese technology going global, with one comment saying “Chinese companies have helped the Olympics with digital transformation and it’s worth being proud of.”

As the world marvels at the athletic feats on display, the 2024 Paris Olympics has also become a stage for China’s technological prowess. With its cutting-edge AI solutions, the country is firmly positioning itself as a global leader in sports innovation and entertainment, redefining the possibilities of how people experience the Games.

Banner image via AI Tools Club. Second image via Alibaba Cloud.

TV Show “To the Wonder” Fuels Tourism Boom in Northern Xinjiang

Earlier this year, the aesthetic of 1990s Shanghai experienced a renaissance thanks to Wong Kar-wai’s hit TV show Blossoms Shanghai. Tourists and locals alike sought out restaurants and streets featured in the show, while influencers and tourism accounts promoted these locations using the show’s name.


This summer, another TV show has drawn tourists to a new destintation. The IQiYi show To the Wonder (我的阿勒泰, Wǒ de Ālēitài), adapted from Li Juan’s book of the same Chinese title, has sent a tidal wave of tourists to Altay Prefecture in northern Xinjiang, all searching for the idyllic, bucolic, and serene lifestyle as portrayed in the show. As RADII has previously reported, beyond Xinjiang, Chinese visitors are also pouring into neighboring countries like Kazakhstan and Uzbekistan.


Yet, to get to this picturesque paradise, travelers must first endure some serious traffic. One netizen with the username “Ximulu JAS reported being stuck in traffic for 13 hours on the Duku Highway, a far cry from its nickname as the most beautiful road of China.


Altay Traffic Jam

One of Altay’s breathtaking… traffic jams. Image via The Bund.


All of this presented a perfect opportunity for marketing geniuses, and soon, versions of Altay were popping up in just about every province of China. Just north of Beijing, Zhangjiakou has been rebranded as the “Altay of Beijing,” due to its somewhat expansive fields of grassy green, which bear a slight resemblance to the landscapes of northern Xinjiang.


Everywhere online, netizens are posting images of green plains and meandering highways under the backdrops of rolling hills, whether they’re the “Altays” of Sichuan, Yunnan, Shanghai, or Shanxi.


For some, this marketing trend reflects the increase in online scams that use enhanced imagery to manipulate tourists looking for a summertime getaway. Compared to an expensive and time-consuming trip to Altay Prefecture, the “Altay of Beijing” three hours away from the capital becomes an attractive alternative — but if it’s sold on the basis of airbrushed photos, it’s a scam nonetheless.


Responses from those in Xinjiang, Inner Mongolia, and other regions with large ethnic minority populations have been mixed. While many agree that To the Wonder is a successful TV show, they are also wary of the strong “tourists’ gaze” inherent in the series’ portrayal of life in Xinjiang, which has catalyzed the tourism mania this summer.


One netizen under the username “_sleepy_Iris” wrote on Xiaohongshu: “In the eyes of tourists, the respectable labor, hard work, and survival instincts of local people are reduced to mere entertainment and a reprieve from city life.” This utopian, romanticized vision of life in Altay is damaging to the local people who must contend with the hardships of rural life, which is far from idyllic.


Banner image via Xinhua She.

China’s Indie Rock Pioneers Return to a Transformed Touring Market

The clubgoers surrounded the two musicians in the middle of the dancefloor, then pogoed to the drums and writhed with the synths. Under a glittering disco ball, Shouwang Zhang donned sunglasses and turned his Roland SP-555 sampler’s dials, before tapping the keys of his pocket piano, then singing ethereally into a vintage harmonica microphone. He was playing catchy yet dissonant songs from his band White+ at Beijing nightclub Bye Bye Disco on July 20. Drummer Wang Xu sat at a kit across from the synths and thunderously pounded, a stark contrast to Zhang’s airy soundscapes. While White+ has been around for more than a decade, the side project remains a considerable departure from the accessible indie rock Zhang writes in Carsick Cars, his main claim to fame.


White+ drummer Wang Xu at Bye Bye Disco Beijing

White+’s Wang Xu surrounded by the crowd at Bye Bye Disco in Beijing. Photo by Lil Cany 小叶.


“I don’t think a lot of nightclubs have performers setting up a drum kit like Wang Xu’s. It brings a bit of rock and roll feel to the club,” says Zhang about the intimately unconventional shows on White+’s 2024 China tour.


It’s been a busy summer for Zhang. Carsick Cars have been among the Chinese indie rock scene’s best known exports since they opened for legendary American underground rockers Sonic Youth in Europe back in 2007. After that came albums, then line-up changes, and, more recently, a return to the band’s original trio. They released Aha, their fourth album, on July 18 and will tour in August. In fact, Zhang is one of a few notable late 2000s Chinese underground rockers launching eagerly awaited tours this summer. Nanjing-via-Beijing post punks P.K.14 and Beijing synth rockers Nova Heart are selling out slickly operated mid-size venues like Fulang Livehouse (福浪) in the Chinese capital. It’s a far cry from these bands’ scrappy origins in unlicensed and unscrutinized puny dive bars in the wake of the 2008 Olympic boom, when China was swiftly becoming more international and its distinctive nascent underground music scene turned heads among the world’s top rock tastemakers.


Zhang Shouwang singing

Shouwang Zhang at the controls for White+. Photo by Lil Cany 小叶.


Now these bands are returning to the road, each for the first time in several years, after vastly watched variety show The Big Band (乐队的夏天 ), which debuted in 2019, made indie rock mainstream in China (both Nova Heart and Carsick Cars competed on the series). The fans who streamed that show can now turn out in droves to see their favorite indie rockers live, because the zero-COVID policies that made arranging gigs all but impossible are long over. Also promising: British shoegaze legends Ride played four Chinese cities this summer, a rarity after a 2019 tax hike deterred established foreign bands from touring the mainland.


But Zhang isn’t sure live music has rebounded in China. Speaking to RADII shortly after a viral Sixth Tone article about a slew of canceled festivals, he said: “I think right after COVID finished there was an explosion of live shows. People were really eager to go. But now, especially last year and this year, touring has become very hard because less people are going to shows.”


The Big Band’s popularity led to an influx of both festival crowds and big commercial venues. A vicious cycle ensued for bands, says Zhang, because they’ve been hit with higher “pay-to-play” guarantee fees to perform at these venues, making tickets pricier, and making young concert goers — now widely cash-strapped and underemployed more choosy.


One of Zhang’s labelmates at groundbreaking indie imprint Maybe Mars has a different analogy for China’s current music industry: a pyramid. The guitarist, who asked to be quoted anonymously so he could speak freely, spoke during a recent interview at the Maybe Mars office, which is tucked in a quiet traditional Beijing hutong courtyard. “The top bands always have a lot of chances to play, and earn lots of money. But for bands at the bottom of the pyramid, it’s very hard,” the guitarist said on a muggy afternoon, while smearing some herbal TCM ointment on a fly bite a few centimeters away from the tattoo of a blue rotary phone on his forearm. He was accompanied by Michael Pettis, a renowned American economist who founded Maybe Mars and music venue D-22 (considered China’s CBGB) in 2006. Pettis rode up through the hutongs on his bicycle, and upon arrival was greeted with a few barks from his dog, Iggy (who, Pettis notes, has appeared in more music videos than any pup in China). When the guitarist mentioned how steep guarantees have become, Pettis cussed and said “I hate that. D-22 never charged bands. If nobody came, we lost money. Not them. How can you afford to pay the same guarantee as a famous band?” Later, Pettis and the Maybe Mars guitarist griped about how small entry-level venues that nurtured emerging talent have withered across China.


PK14 live at Fulang Livehouse

P.K.14 performing at Fulang Livehouse. Photo by Xiao Sun.


Venues were indeed more abundant and diverse when P.K.14 formed, something singer Yang Haisong misses dearly. Year-old midsize Fulang Livehouse is the only suitable place for a band of P.K.14’s stature to play these days in Beijing, but Yang wishes there were several more in the capital. He spoke to RADII a day after P.K.14’s show there in July — where he wowed the audience by stomping, kicking, and tossing his microphone from one hand to the other, even swinging it by its cable. Behind him the band traversed highlights from their 20-year catalogue, along with 4 new songs from an LP due by year’s end, inspired by anxiety about AI. The frontman said it is easier than ever for P.K.14 to sell tickets for such shows, but he sympathizes with younger bands disadvantaged by the “pyramid” structure described by the Maybe Mars guitarist.


Still, Yang commented that venues like Fulang operate at a much higher standard than what he contended with at the beginning of his career. Nova Heart frontwoman Helen Feng is even more upbeat, calling China’s current venues “World class. The audience has expanded tenfold, the transportation has gotten easier, and the stage crews are more professional.”


Yang Haisong of PK14 singing

P.K.14 lead singer Yang Haisong. Photo by Xiao Sun.


“Official media like the China Performance Industry Association say the market recovery is quite good” since COVID, explains Fulang Live House founder and manager Huang Xin. Even though Beijing has a dearth of venues in Yang’s view, Huang says live houses are opening up across China because officials are keen to develop tourism and there is market demand, which in turn attracts investors.


However, Feng did encounter some challenges this summer when working on the most ambitious stage setup of Nova Heart’s career, including metal masks that gleamed under elaborate lights and lasers (this increased ambition is fitting for a band that won second place on The Big Band last year). Feng says the band had to finance that huge production themselves, adding “I think in China, these days as opposed to ten years ago, people have become a lot more risk averse.” Feng, who studied economics in university, says that cautiousness is due to “a perfect storm” of economic, political, and cultural factors.


Nova Heart onstage with mask

Nova Heart show off their ambitious costumes and stage design. Photo by 管静鹏/Guan Jingpeng/nickname JPG.


The cultures of performing and gig-going are also very different than when these bands were last on the circuit. Yang says some of the younger musicians he now meets grew up in China’s economic prime, without the parental pressures of his youth. “They are playing music just for fun, not to rebel against something. Rock and roll should be more dangerous,” he said, chuckling.


Shouwang Zhang is even more shocked by the audience’s generational divide. Especially the current pressure to play sets at a fixed time or risk complaints — younger audiences bring expectations of an experience more closely resembling a night at the cinema than a show at a rowdy rock club. Stranger still: while touring with another band, up-and-coming indie rockers Backspace, the aforementioned Maybe Mars guitarist was shocked by some patrons who arrived early only to buy merch, and didn’t even stay for the show. Indeed, Yang feels some audience members prefer to take photos and videos and treat indie rock like a trend.


But when Feng looks at the rest of the audience, she’s not concerned with any posers just in it for the merch. Instead she focuses on the members of a new generation falling in love with the genre. Now that gig-halting pandemic lockdowns are behind us, she loves singing to crowds that have clearly changed. “Greed as a virtue has been replaced by minds searching for something different… Look forward, stop comparing, stop trying to quantify things based on better or worse, and you will see that the future is indeed bright. Because more people are just open to ideas than ever before. They are not mystified [by] Western culture or blinded by nationalism. They are just open. Isn’t that amazing?”


Nova Heart Stage Design

A fan captures Nova Heart’s immersive show on their phone. Photo by 管静鹏/Guan Jingpeng/nickname JPG.


And she’s not only inspired by this next generation, but also the one after that. A wider post-The Big Band audience means, unlike the predominantly student age crowds at their early gigs, some show-goers now bring their kids to see Nova Heart.


She says: “I think exposure to this culture through media is coming at a time when a lot of parents are realizing that their childhood was not what they want for their children. We’ve had a lot of children at shows, [and] parents bringing their pre-teen kids to shows.”


Feng is enjoying that experience with them — while performing the deeply stirring ballad that she had written for her son, “I Need You,” in Beijing this summer, she looked out and saw her adorable muse hoisted on the balcony by his grandfather. Feng couldn’t be prouder to play and dedicate the song to him, because their bond helped her overcome postpartum depression. It was an onstage milestone she’ll never forget, she says, adding: “My brain stopped and my heart just completely took over… I messed up a cue, but it didn’t matter. It felt like I was just singing to him.”


Banner image by Haedi Yue.


Team USA’s Asian American Ping Pong Squad Seeks to Change Attitudes

Ping pong is not a game Americans are unfamiliar with, but when it comes to table tennis as a competitive sport — one that does not involve red solo cups — there is not the same mainstream recognition as other sports like basketball or soccer.


In fact, all four of Team USA’s table tennis players in Paris are Asian American. Ahead of their moment world stage, the players told NBC that they hope to bring more awareness to the sport, one point at a time.


For athletes Kanak Jha and Lily Zhang, one point turned into many as both made it into the round of 16 for their respective singles’ events. Jha is the first U.S men’s singles player to make it this far in the Olympics. Although neither player made it to the next round, this is already a big step for table tennis in the U.S. Their teammates Amy Wang and Rachel Sung will compete in the round of 16 for the women’s team competition on Tuesday, August 6.


Zhang is a four-time Olympian. As the child of immigrant parents from China, Zhang started playing table tennis as a child on her family’s dining room table. By age 10, Zhang was considered a prodigy and played with provincial teams in China. According to a profile by the Wall Street Journal, Zhang’s parents never planned for their daughter to take the sport beyond an impressive line on her resume.


Four Olympic runs later, Zhang’s parents stand by their hope that she will get a real job. Unfortunately, Zhang concedes that they have a point as the sport has slim potential for sponsorships and pays very little. At a competition in England last year, Zhang only made 650 USD.


When asked what it might take for the sport to go to the next level in the U.S, Zhang told USA Today, “Overall, it just needs more exposure, more media, more funding, more eyes on us.”


Anthony Edwards cheering for Lily Zhang.

Anthony Edwards was sighted in the stands cheering for Lily Zhang. Image via talkSPORT.


Perhaps what the sport needed was something a little unexpected. This past week, table tennis became a viral talking point online when basketball player Anthony Edwards, Team USA guard and player on the Minnesota Timberwolves, insisted that he would score at least one point against members of the U.S table tennis team.


Edwards’ teammate Stephen Curry upped the pressure, saying “They said they can smack you 21 nothing.”


Later, Edwards was seen in the stands cheering on Zhang during her match. Netizens quipped that Edwards is scouting out his competition. Though the future of table tennis in the U.S. is uncertain, a matchup between Edwards and Zhang would surely draw much attention online.


Banner image via USA Today.

Pan Zhanle Triumphs in 100 Meter Freestyle at the Paris Olympics

On Wednesday in Paris, Pan Zhanle achieved an incredible 46.40 seconds in the men’s 100 meter freestyle race, breaking his own world record set earlier this year at the World Championships in Doha. This is the first gold medal for the Chinese swimming team at the Paris Olympic Games.


This year’s games are the first Olympic Games for the 19-year-old rising star. Three years ago, Pan wasn’t even able to qualify for the Short Course World Championships. Disappointed, he changed his Weibo username to “Spectator on the Stands” to motivate himself. With his Olympic victory, he has ensured that he’s far more than a spectator, and realized the promise to himself he made in an interview when he was just 10 years old: that he wanted to swim faster than Sun Yang, who was then Olympic champion in men’s 200 meter freestyle.


undefined

Pan’s bed in his dormitory, adorned with gold medals hanging from the mosquito net. Photo via Weibo.


Pan Zhanle hails from Wenzhou, Zhejiang Province. In the unique local dialect, his name sounds like “breaking the record,” a coincidence that seemed to foreshadow his record-breaking swimming skills. But his success isn’t just fate: it is grounded in his determination and relentless efforts in the swimming pool. Out of the pool, Pan exhibits the ambition and straightforwardness typical of a young athlete. When questioned by reporters about doping tests, he simply stated how frequently he and his team have been tested throughout the race season, explaining that this “normal procedure” hadn’t distracted him. The Chinese swim team has recently faced doping allegations, though Pan was not implicated in reports by The New York Times and German broadcaster ARD.


The athlete also expressed pride in demonstrating his abilities, particularly to those from other countries who might underestimate the Chinese team. “One person in a swimming pool can swim fast! A team in a swimming pool can swim even faster!” Pan wrote on his Weibo after winning the gold medal, expressing his gratitude to the Chinese swimming team. His upcoming performances in the Olympic Games are certainly worth watching.


Banner Image via AFP-JIJI.

Chinese Viewers React to a Very French Olympic Opening Ceremony

A few days into the Paris Olympic Games and Chinese netizens are still not over the opening ceremony. Some are calling it an utter disaster, others are marveling over the grandiosity of the first outdoor opening ceremony. Is it a display of chillness (sōngchí găn, 松弛感)? Or is it, simply, “French”?


One viewer under the name Effy commented: “The entire ceremony is free and chill. It’s saying no matter what other countries think, this is the French state of mind!”


The free-spirited nature of this ceremony of many firsts resonated with many viewers. This year’s Olympic opening ceremony was the first one held outdoors without a main stadium and also the first on water, with delegates riding down the Seine river on boats.


The entire experience took viewers on a whirlwind tour of Paris. Better yet, this “city walk” was interspersed with performances by icons like Lady Gaga, Celine Dion, with unexpected appearances from Illumination’s Minions, and shameless plugs from French fashion houses like Louis Vuitton and Christian Dior.


A clear through line of the ceremony was French history and culture. From the recreation of Eugène Delacroix’s Liberty Leading the People to a masked torch bearer leaping from rooftops in reference to masked figures from The Phantom of the Opera and even the video game Assassin’s Creed, the performance paid tribute to French culture, high and low.


Yet, for many Chinese netizens, the height of this history lesson was what they dubbed “Olympic Breaking Ice” (奥运开幕式燃冬), in reference to the movie 2023 movie The Breaking Ice, which featured a love triangle between three characters. During the ceremony, a trio of dancers, a tribute to New Wave romance Jules et Jim, frolicked through the French National Library, flipping through romance books and eventually suggestively vanishing behind closed doors.


Olympic Dance Trio

The three dancers, complete with a CCTV watermark. Image via Bi Ji Xia.


For netizens, the scene constituted open queer representation, with the suggestion of a ménage à trois. Notably, CCTV commentators went silent during this segment, and viewers were quick to comment on this awkwardness, as such content is usually censored in Chinese media. Netizens crowned the ceremony with the superlative of “most provocative” for this moment.


Many netizens also went into the archives to find clips from the 2008 Beijing Olympics Opening Ceremony, noting that the organized lines of synchronized drummers from 2008 stand in stark contrast to the carefree dancers running through the streets of Paris.


As each Olympic opening ceremony is a show of the host country’s cultural pride, many netizens noted that this one is “very French.”


Banner image via Sanlian Weekly.