The highly anticipated world of Black Myth: Wukong has officially leaped from our screens into a breathtaking reality with its inaugural retail store in Hangzhou. Forget your average merch shop; this isn’t just a place to pick up a hoodie, it’s a pilgrimage into the game’s rich, dark fantasy universe.

Spanning a colossal 1,000 square meters, the store is a meticulously crafted immersive experience. From the moment you’re greeted by an epic Zhong Kui riding a tiger statue at the entrance, you’re transported.

Inside, the attention to detail is astounding, with displays featuring intricate Wukong busts, serene Lingji Bodhisattva heads, and a jaw-dropping, never-before-seen life-sized battle-damaged Ox King. Even ultra-rare collectibles of Guangzhi, Tiger Vanguard, and Yang Jian make an appearance as non-sellable exhibition pieces, truly blurring the line between retail and museum.

Beyond the stunning visuals, fans can indulge in six categories of exclusive merchandise, including apparel, accessories, homeware, plushies, bags, and collectibles—all steeped in the game’s signature grimdark Chinese aesthetic. And for those who need to recharge after battling their shopping urges, a chic on-site café offers the perfect respite. This isn’t just another merch store—it’s a living testament to the game’s burgeoning cultural impact.

Cover image via China Daily.