The global gaming world is buzzing, and all eyes are on Shanghai. The city, already a vibrant hub of innovation, has recently unveiled an ambitious plan to supercharge its gaming and esports industry, positioning itself as a major player on the international stage. The play offers a strategic blueprint backed by a substantial 50 million RMB (7.1 million USD) annual fund, designed to propel homegrown game developers and esports talent onto the world map.

At the heart of Shanghai’s strategy is a strong emphasis on originality and cultural export. The city is pouring resources into creating unique IPs, particularly games that intricately weave in elements of traditional Chinese culture and Shanghai’s distinct urban identity. Imagine immersive worlds where ancient folklore meets futuristic gameplay—titles like the globally anticipated Black Myth: Wukong and Where Winds Meet are just a taste of this potential. Beyond entertainment, Shanghai is even exploring collaborations with education and healthcare, pushing gaming’s boundaries into new, impactful territories.

Esports, naturally, is a cornerstone of this grand design. Shanghai is already home to an impressive 34 esports clubs, more than any other Chinese city, and the new policy aims to amplify this lead. The plan includes aggressive efforts to attract major international esports competitions, transforming the city into a regular battleground for the world’s top players. Successful local clubs are also set to receive significant incentives, fostering an environment where champions are not just made, but celebrated.

This initiative is a powerful reflection of China’s broader national push to recognize gaming as a critical engine for economic growth and cultural exchange. With the country’s gaming sector boasting a record revenue of 350.8 billion RMB in 2025 and 683 million gamers, the stakes are high. Shanghai’s move signals a future where game development, esports, and even related merchandise—like the booming “guzi” market—will drive significant cultural and economic currents globally. For Gen Z creators and players worldwide, Shanghai’s future vision for its gaming industry is essentially crafting an entire new universe of opportunity.

Cover image via SCMP.