Urban Revivo, a global fashion retailer known for its trendy and affordable collections, is making a bold entry into the US market with the opening of a new flagship store in the iconic SoHo neighborhood of New York City. The move marks an exciting milestone for the brand, which has seen rapid expansion in recent years accumulating to over 360 stores worldwide.
Founded in 2006 in Shenzhen, Urban Revivo was created with the goal of offering high-quality, fashion-forward apparel at accessible prices, even receiving the moniker “China’s Zara.” The brand quickly gained traction with young, style-conscious consumers seeking on-trend pieces without the high price tags often associated with fashion brands.
Today, the brand has expanded its footprint across more than 30 countries, with stores in major cities such as London, Paris, Madrid, Dubai, and Kuala Lumpur. Its global reach is strategically supported by an omnichannel retail strategy that combines physical stores with a robust online platform, catering to a digitally-savvy customer base.
The decision to launch in SoHo, a prime retail district in New York, is a deliberate move to tap into the heart of the American fashion market. SoHo is known for its eclectic blend of luxury and trendy brands, making it an ideal location for Urban Revivo to rub shoulders with some of the biggest names in the sartorial world. To celebrate the launch, which is happening at the end of February this year, Urban Revivo will be hosting an exclusive event with appearances from model Coco Racha.
Moving forward, Urban Revivo plans to continue expanding its global presence while maintaining its commitment to affordable, high-quality fashion. Last December, it unveiled a sprawling 3,000-square meter branch in Bangkok across two floors. Just a few months before that, its flagship Malaysian store was unveiled in Pavilion Mall, located in Kuala Lumpur’s Bukit Bintang shopping district.
Banner image via Urban Revivo.
