VOGUEMan China has dropped a striking editorial for the upcoming Winter Olympics 2026 within its February issue, putting Team China’s national uniforms for the Milan games in an entirely new light. Photographed by Beijing-based lensman Win Tam, the series transcends typical sports photography, repositioning athletic wear as bona fide cultural artifacts.
Too often, national team kits are viewed purely through the lens of performance. This editorial, however, champions the idea that when these uniforms are documented with the meticulous care usually reserved for haute couture, they evolve.
They transform into powerful symbols of a nation’s identity, its craftsmanship, and its aspirations on the global stage. Win Tam’s artistry in capturing these garments means that the narrative extends beyond the slopes and ice rinks; it speaks to a broader cultural dialogue.
The images celebrate the intentionality behind the designs, giving the artistry of the uniforms the space it undeniably deserves. This approach by VOGUEMan China, and the vision brought forth by photographers such as Win Tam, highlights how nations like China are heroizing their country’s presence through design, showcasing a powerful blend of tradition and modernity ahead of the Milan Winter Olympics.
All images via VOGUEMan China.
