Wǒ Men Podcast: The Changing Landscape of Chinese Media

The Wǒ Men podcast is a bi-weekly discussion of life in China hosted by Yajun Zhang and Jingjing Zhang. Previous episodes of the Wǒ Men podcast can be found here, and you can find Wǒ Men on iTunes here.

Thanks to technology, the format of media keeps evolving from print, to online, to mobile. At the same time, the media landscape keeps changing as well, from State media, to commercialized media, and now to the rise of “self media” and KOLs.

People now have so many ways to access to information and interact with the information they consume. So how does media adapt to these new way of consuming news, and more importantly, how do media outlets keep the reader on their platforms?

How does Chinese media work and how does it compare to the Western media in dealing with new challenges?

For the latest pod, we sat down with Ivy Yu, a senior editor at a major Chinese media portal, to discuss the changing media landscape, the role of the media, and her life as a news editor in China.

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