Here’s How China Will Lead the World Into the Metaverse

Zeros and Ones is a regular series where we explore how technology and the internet impact everyday people’s lives in China and beyond. This month, we speak to HTC China President Alvin Wang Graylin about the future of extended reality and the future of the global metaverse.


The ‘information superhighway,’ the ‘world wide web,’ ‘cyberspace.’ As often happens with new groundbreaking technologies, the internet has had many monikers since it started.


If HTC China President Alvin Wang Graylin were to rename the much-talked-about metaverse, he would probably call it the “Betterverse.” To him, the current name is too ingrained in dystopian ideas like those permeating Neal Stephenson’s Snow Crash, the novel from 1992 that coined the term.


Almost 30 years ago, Stephenson’s cyberpunk story envisioned the metaverse as it is now, the virtual reality successor of the internet, a dimension where everyone has avatars of themselves. The plot, however, contemplates this virtual world as an escape from a hellish real world and includes the spread of a dreary computer virus with real-life effects.


Arguably, it’s almost impossible to write good sci-fi without a hint of dystopia. Graylin knows that, but he still thinks Stevenson shows a rational understanding of the dangers some technologies can present. Even so, he feels that a change of mindset is necessary to embrace the full potential of the metaverse.


“I love Neal. We had lunch [over the summer]. He’s a fantastic author with incredible insight,” Graylin says. “But I think the name metaverse makes people think of a sci-fi dystopia. What we need is to move on and think of a better digital world that enhances our physical world.”


Alvin at lunch with Neal Stephenson and Tony Parisi in Seattle in July 2022

Graylin at lunch with Neal Stephenson and Tony Parisi in Seattle in July 2022. Image courtesy of Alvin Graylin


Born in China and educated in the United States, Graylin has been studying extended reality (XR) technologies — the ones that combine virtual reality with the real world — since the early 1990s. His graduation thesis was on the disruption XR technologies would bring to the education system within the following decades. “I might have been off by about 20 or 30 years,” he laughs. “But I’m happy to see a lot of the things I predicted then starting to happen now.”


Besides HTC China, Graylin is also president of the Virtual Reality Venture Capital Alliance and vice chairman of the Industry of Virtual Reality Alliance. Back in the 1990s, when he put on a VR headset for the first time, he saw something beyond blocky characters in a low-poly world: the potential the technology has to interact with the most basic of human senses and enable personal growth based on perception learning.


“Our brain is designed to have full body learning and draw information by using multiple coordinated systems and perspectives,” he explains. “When looking at a screen, we use only a tiny portion of these systems to create a memory. But everything becomes much more vivid when you’re embodied.”


Graylin speaking at the World Conference of VR Industry October 2021 in Nanchang China

Graylin speaking at the World Conference of VR Industry in October 2021 in Nanchang China. Image courtesy of Alvin Graylin


Naturally, the disruptive potential of XR exceeds the education realm and permeates almost every aspect of life. Graylin is a firm believer in the XR revolution, which is already taking place, and he thinks it will affect us more than the previous PC, web, and mobile revolutions.


“The internet gave us access to information from around the world, and mobile smartphones allowed us access to this information wherever we want. The XR interface will essentially transport us into this information,” he says.


He points out multiple benefits to this immersion. For one, when consuming information, our attention span, which he says is now as short as a goldfish’s memory thanks to the design of social platforms, will increase by roughly six times.


In online interpersonal communication, even when there is distance, the metaverse will create a sense of presence and genuine connection much higher than what we experience today with two-dimensional screens.


This is one of the most exciting factors of the new technology to Graylin. Before the pandemic, he spent around 70% of his time on business travel and conferences. He also splits his life between Beijing, where he’s based, and Seattle, where his family is. Unsurprisingly, with Covid, his travels dropped to about 30-40% of his time, but often that time is largely taken up by the wait in quarantine.


With the help of XR technologies, though, Graylin could utilize his time in quarantine to continue his work and life with no interruption without physically being there.


Alvin testing a social shooter game on the Vive Focus 3 before launch at the Beijing Vive Lab in April 2021

Graylin tests a social shooter game on the Vive Focus 3 before its launch at the Beijing Vive Lab in April 2021. Image courtesy of Alvin Graylin


Still, to benefit from all this, we need to reach certain fidelity levels of the technology, or, in other words, increase VR’s capacity to reproduce the real world with high verisimilitude. Graylin is sure they will. He alludes to a fantastic future in which widespread brain interfaces will make distinguishing reality from virtual reality virtually impossible — no pun intended.


Is he excited? Scared?


“I’m cautiously optimistic,” he says. “With any technology, we’re always dealing with a two-edged sword, particularly when they have the potential for mass impact.”


With that in mind, Graylin and his team at HTC have been working with research institutions to understand how technology influences people’s behavior. They want to understand what causes addiction and the factors that might facilitate hate speech or brainwashing.


“We are trying to solve these problems on an international level. HTC has an open stance regarding technology, not asking for exclusivity, and working to create an interoperable metaverse. That, we feel, will benefit society in the long-term.”


As far as the ‘Chinaverse’ goes, Graylin thinks the Chinese system will remain relatively closed for the near future before opening up, allowing for interoperability with other systems. We can already see this happening with the crypto-less path the country is taking and the creation of the digital renminbi.


Still, such a scenario will likely speed up development and promote quicker acceptance. To Graylin, the Chinese metaverse will be an experiment from which other countries can learn.


“I believe China will be the first country to enable a nationwide metaverse. The infrastructure here is probably better than almost anywhere in the world. About 70% of the world’s 5G towers are in China. Essentially, anybody can already access these devices with ease. We also have a unified currency, and a unified ID system is being implemented across social networks,” Graylin says.


He points out that, in China, industry and the government see the metaverse as a way to establish global leadership. It’s almost as if the country is compensating for not being ready and missing the internet boom of the 1990s. Now, China’s 14th Five-Year Plan is focusing on innovation-driven growth, and governmental bodies are working with industry representatives to set protocols that local companies will quickly embrace.


“When all that happens, we will have a really interesting petri dish,” Graylin says. “A fully blooming metaverse where we can see behavior patterns and other learning outcomes that will be very helpful to other countries.”


Graylin launching the Vive Flow in Beijing in October 2021. Image courtesy of Alvin Graylin

Graylin launching the Vive Flow in Beijing in October 2021. Image courtesy of Alvin Graylin


Graylin also notes that confidence in metaverse and NFT technologies remains high in China while the hype seems to fade elsewhere. To him, this shows the maturity of the Chinese market.


“If you look at the Google trends charts for both terms, you’ll see that they have been dropping precipitously in most countries. But they’re still at the top in China. This shows a difference in how seriously we take these technologies,” he says.


He thinks each region of the world will have its own walled garden and progressively open up, creating a global, interoperable metaverse. Still, each will maintain its specific metaverse corner dedicated to local populations.


Now, the question is, when will all this happen?


Graylin believes the metaverse will take a little longer to become mainstream than the internet. Things are getting more complicated, after all. “There are two fundamental challenges to overcome. One is convincing people to get a headset device, and the other relates to creating 3D content, which is far more complex than 2D,” he says.


“The Metaverse that we have now is still not seamless; the tools are not there yet. It will probably take about 10 years to transform media, social media, and interpersonal relations. China will get there first — so maybe five or six years for it to happen here,” Graylin says. “Imagine what the internet was like 20 or 30 years ago. I think we’ll see the same levels of progress with the metaverse,” he adds.



Interested in all things metaverse? Click here to read more insightful coverage of the future of the internet.


Cover image via Depositphotos

‘Bling Empire’ Season 3 Unpacks Warped Beauty Standards, Plastic Surgery

The third season of the viral Netflix television series Bling Empire dropped on September 6 and is now among the streaming giant’s top 10 most-streamed programs.


The reality TV show follows a group of dramatic and extremely wealthy Asian Americans as they go about their lives in Los Angeles. Since its release, the show has received a mixed reception.


While many appreciate the program’s representation of the often-marginalized Asian American community, others, especially in China, have bashed it for its extravagance and ostentatious displays of wealth.


bling empire season 3 netflix

Some members of the Bling Empire cast. Image via Instagram


Besides spicy feuds and dubious Eastern healing techniques (do some L.A. residents really pay for ‘pet Reiki’?!), viewers widely discussed one topic from the third season of Bling Empire: plastic surgery and beauty standards.


In episode five, Taiwan-born, couture-wearing drama queen Christine Chiu gets a facelift from her husband, a famous plastic surgeon. Meanwhile, Singaporean millionaire Kane Lim toys with the idea of getting blepharoplasty, which is more commonly known as double-eyelid surgery.

Kane, who has had quite a few procedures done in the past, eventually decides to forgo the surgery and embrace his ‘monolid look’ after Rihanna’s beauty label, Fenty Beauty, chooses him as a brand ambassador.


In a heated discussion between Lim and Korean-American cast member Kevin Kreider, they debate whether getting the surgery done means unconsciously desiring Western traits and rejecting his Asian identity and features.

According to a survey by the International Society of Aesthetic Plastic Surgery (ISAPS), double-eyelid surgery was the third most popular surgery worldwide in 2020, after breast augmentation and liposuction.


In China, a report by Daxue Consulting shows that the country came in second to the U.S. for the number of plastic surgery procedures done in 2020, with double-eyelid surgery accounting for over 50% of the total.


However, the discourse surrounding double-eyelid surgery in Bling Empire hints at a possible shift in mentality. In recent years, the discussion about Asian and Asian American identity and beauty standards has gained momentum on social media, encouraging many to swap their insecurities for a sense of pride.


bling empire plastic surgery

Beauty bloggers share monolid-focused makeup looks. Image via Xiaohongshu


As a result, many online makeup tutorials have shifted from imitating double-lids to embracing monolid eyes.


A quick search on the Instagram-like platform Xiaohongshu reveals a more diverse range of makeup tutorials and reflects a greater acceptance of monolid eyes. In fact, a hashtag related to monolid makeup styles has gained more than 270 million views.


While the world is seeing a shift in mentality, public opinion on the matter of Asian features and beauty standards remains divided in China. Last year, photographer Chen Man chose to feature a model with slanted eyes for a Dior campaign, which sparked controversy on social media.


Cover image via IMDb

Party Label Otaku Speedway Bridging Gap Between Clubbers and Anime Lovers

Into the Night is a monthly series exploring China’s vibrant nightlife scene and the roster of young people that make parties in the country so damn fun. This month, we introduce Guangzhou-based party label DoujinStyle and their anime-inspired club events.


The atmosphere on the disco ball-lit dance floor gradually heats up as night falls on party label DoujinStyle’s August 19 event at Yistclub in the southern Chinese metropolis of Guangzhou.


Some partygoers stand alone in corners, soaking in the music blasting from the big stereo. Girls in JK uniforms groove to the beats while others sip wine from plastic glasses, headbanging next to the DJ booth.


Electronic beats are interspersed with samples of anime songs and serifs; some combine the voices of virtual singers with the ever-changing dance music; others feature soundtracks from music games famous among the younger generation. Together, this audible amalgamation is better known as ‘Doujin music.’



The term ‘doujin’ refers to people with a shared interest in Japanese ACGN culture (anime, comics, games, and novels). Given that the cultural circle is expanding nowadays, it can also refer to people who create original works about their favorite ACGN brands. In China, many Doujin fandoms call themselves Er Ci Yuan (二次元).


Doujin culture has been popular in China for years. And with a rising wave of artists sprinkling creative Doujin mixtapes across Guangzhou, Shenzhen, and the broader Greater Bay Area region, Doujin music is finding passionate fans in South China.


The DoujinStyle website was created by U.K.-born Simon B in August 2021 and is primarily the product of his childhood exposure to ACGN culture.


Simon, whose father hails from Singapore, was also inspired by Matthiola Records’ Matthiola Summer Doujin Party at the iconic Oil Club in Shenzhen. His first EvaRave parties in the same location got good feedback and eventually transformed into the DoujinStyle parties now being held in Guangzhou and Shenzhen.


DoujinStyle

A DJ spinning Doujin music. Image via the author


When Simon visited Singapore with his father in the early ’90s, he was immersed in the world of Japanese anime and manga through comics brought in from Hong Kong.


Although he couldn’t read a word of the traditional Chinese script, the immersive graphics made a lasting impact. He still remembers the first anime he ever watched: Macross, a title about robot battles.


Simon is currently pursuing a Ph.D. in anthropology from the University of Bristol, where his research project focuses on how international students adapt to the changing environment in a new country.


“I wanted to try and cut my teeth on it, and that’s why I decided to come to China. I thought I would go back soon, but a year went by, and three years went by…” says Simon, who has been in China for almost a decade, in a moment of contemplation.


“I haven’t gone back to Britain until now. Partly because of my DJing opportunities and partly because I was still raising money for my school fees. But the main reason is that I really can’t stand the weather there,” he adds with a laugh.


Back in the U.K., Simon worked as a DJ for his college’s community radio, where he shared his favorite tracks with listeners. When he first arrived in China, he was invited by friends to a club in Guangzhou and found the courage to introduce himself as a former DJ.


“Then they said, ‘come and play,’ and I slowly became a part of the underground scene in Guangzhou and started my DJing career here.”

When Doujin Meets Underground

As a longtime ACGN fan, Simon’s love of the culture has never faded. He travels back and forth between clubs and Comic Con, coming into contact with people from both groups, and has witnessed the growth of the Er Ci Yuan (known as Nijigen in Japanese, meaning ‘two dimensions’) community in China.


Simon came to discover the subtle similarities and differences between both groups. “Party maniacs always gather with friends, enjoying mainstream dance music like techno and house, and then grab a cocktail glass to sip and laugh,” he says.


“The Er Ci Yuan community, on the other hand, is mostly nerdy. But they also have a huge love for some pieces of music from their favorite anime. Their passion for subculture and music is, sometimes, beyond the party lovers,” he continues.


DoujinStyle

LSD96 spinning at a DoujinStyle event. Image via the author


“Er Ci Yuan culture is still niche in mainland China, but the cohesion they show to the world is incredible. Though many of them have only interacted with each other online, they will still be happy to meet offline, then have a meal, chat, and gossip. In contrast, in the U.K., or in many Western countries, these ‘weebs’ tend to keep to themselves and enjoy their own fun, and are less likely to use Comic Con or other offline events as a social occasion.”


Doujin music, he says, offers an opportunity for the Er Ci Yuan community to branch into the club scene.


“I kept thinking, why isn’t there a platform for them to enjoy Doujin music?”


With this idea in his mind, DoujinStyle was born.


Gen Z is undoubtedly the generation most influenced by ACGN culture. According to a market research report published by Crunchyroll in 2021, only 6% of Zoomers don’t know what anime is, compared to 27% of the general population.


Japanese anime has been a worldwide phenomenon since the 1990s, and China is no exception. During the Millennial era, familiar anime classics such as Dragon Ball and Pokémon were often shown on Chinese TV channels. Bilibili, the largest video website in China, was also inspired by the Japanese ACGN website Niconico.


With such widespread appeal, the business potential for Er Ci Yuan groups is remarkable. According to CIC statistics, China’s pan-Er Ci Yuan fanbase reached nearly 460 million people in 2021. Based on these numbers, China’s Er Ci Yuan content market was worth around 63.21 billion RMB in 2021.


“This market has not yet been explored in China, and we are willing to be pioneers from South China to explore this possibility slowly,” says Simon.


Simon believes young people are the primary audience for Doujin music, and he sees Gen Z musical talent as the primary group to fuel the growth of the emerging genre. For this reason, he has brought in a few Gen Z DJs to play tracks and exhibit their creativity at DoujinStyle parties.


doujinstyle doujin music japanese agcn shenzhen guangzhou dj

To Simon, being a DJ is an outlet for boundless creativity. Image via the author


When it comes to song selection, he gives the artists plenty of creative freedom and focuses more on the overall operation.


“Thanks to the current internet medium, young DJs nowadays are not as restricted in their song selection as we used to be a long time ago. I discover new genres from their mixtapes every time, which is great,” says Simon.


These young DJs are often inspired by Japanese music games and enjoy the aural pleasure of J-core (Japanese hardcore music). In fact, for many young Chinese electronic music producers, J-core is the sound that defines their earliest exposure to the electronic music scene.


“Some would say that J-core is an example of hardcore sound, but for me, J-core is more a part of my past memories, and I’m honored to have known it and experienced it during my childhood. Now I still maintain my love for it,” Kyamulter, a regular DJ at DoujinStyle parties, tells RADII.

Seeking Balance, Finding Leverage

Not everyone in the Er Ci Yuan community has a taste for the hardcore sound, which often differs from the musical styles that are more popular among the Er Ci Yuan community.


As a result, many DJs struggle to strike a balance between their personal song preferences and audience feedback and constantly strive for harmony between the two.


“The DJ is like a servant in clubs — the kind of music that is played depends on the event and who the audience is. If you get caught up in your own style of tunes, you won’t reap too many good results,” explains DJ Peko, another DJ who has played at DoujinStyle.


“While most Doujin music fans enjoy J-core, I’ve never been too down for it. I don’t think there’s anything great about being tougher or faster than anyone else; it’s the ability to get the people on the dancefloor hot that can be considered awesome,” she adds.


DJ Suslik, the mastermind behind Matthiola Records and Simon’s inspiration, also shared some of his own tips for running a successful Doujin party.


“My set aims to serve the audience, and I usually observe the vibe of the moment and think: ‘Is the next song going to get people excited and let them hear a familiar tune? Or should we take a break and listen to something new?’” he says.


evarave clubbing doujinstyle doujin music poster

An EvaRave poster. Image via WeChat


Such a balance is not only necessary in terms of music but also when considering “how to attract new people to the party,” says Simon. Posters are an excellent place to start.


“You can see that our posters always have cyborg-like girls. I was thinking of art ideas for the posters one day, but I could never think of any characters that connect both the Er Ci Yuan community and the party lovers community,” Simon recalls.


“Then I saw [cyborg girls] on an artwork-sharing site. I immediately knew that this was what I wanted. Cyborg-like girls are cool, and everybody loves them,” he says.

Breaking Virtual — and Real — Boundaries

ACGN culture has been a creative inspiration to many young DJs from Gen Z. Music production fueled by this particular cultural enlightenment is quite a distinct entity — driven by shared passions like anime and virtual reality.


“I’d seen some late-night TV shows like Evangelion, Serial Experiments Lain, S.A.C. (Attack of the Crust); these really stuck with me. So, I would privately try to make tunes that explored the concept of ‘what would a theme like this look like in a club.’ After witnessing some themed parties and major events related to ACGN Doujin culture, I started to design scenic mixtapes with a strong sense of atmosphere based on these experiences,” says Kyamulter of his creative process.


VRChat

VRChat is a virtual platform that allows users to interact with 3D avatars. Image via VRChat


Kyamulter was especially interested in VRChat, a virtual social game using VR technology that allows players to create 3D avatars and interact with others worldwide.


“I was introduced to some of the most famous virtual scenes, and the backdrop, architecture, and atmosphere of those scenes resonated subtly with the memories I had experienced. So I wanted to try and recreate the vibe that I love in some real-life clubs,” he adds.


In the future, DoujinStyle hopes to create their most extraordinary parties yet, parties that break the boundaries between virtual and reality by using live projection technology. These events can be a great way to bring the world’s best Doujin music producers on VRChat to China to perform without the barrier of pandemic restrictions.


VRChat

A campfire experience in VRChat. Image via VRChat


Jyolyu tells us that there have been many great 3D artists and music producers worldwide who hold virtual parties on VRChat, and Simon is eager to do the same.


“We’ve done it so far by linking Er Ci Yuan and the club culturally. But we think that with the current medium, we can merge the virtual and real worlds as well. There’s no fancier thing than inviting artists to offline shows virtually. It’s an innovative attempt,” says Simon.


What can we expect from a DoujinStyle event that blends these virtual and real-world spaces? Only time will tell. The Doujin community is young and growing, and there is certainly an exciting future ahead for ACGN party lovers in China.


Editor’s note: Participants in this article requested to be identified by their stage names.


Cover image designed by Zhuohan Shao

Extreme Athlete Ash Dykes Returns to China for “New Kind of Adventure”

Extreme athlete and outdoor adventurer Ash Dykes is returning to China for a two-month expedition, although the exact location and nature of his latest challenge have not yet been made public.


The Welshman announced his upcoming China adventure on Instagram, recapping his previous excursions before writing, “I’m now back in China embarking on a new kind of adventure… I’ll be gone for two months, but will be taking you guys with me once again as soon as I can shout about it. Stay tuned… this is gonna be mega!!”

Dykes is no stranger to adventure in Asia. When he was 19, he cycled across Cambodia and Vietnam in just 15 days on a bike worth only 10 GBP with “absolutely nothing, not even a pump.”


His other adventures in Asia include living in the jungle with a Burmese hill tribe, trekking the Indian Himalayas, and hiking across Mongolia, the latter of which was Dyke’s first exploit to secure him a world record.


Most recently, he made global headlines in 2019 for becoming the first person to hike the entire length of China’s mighty Yangtze River, Asia’s longest river and the world’s third-longest.

The 4,000-mile journey from the river’s source to sea took him 352 days to complete and was chronicled in the National Geographic Asia documentary Walking The Yangtze With Ash Dykes.

Dykes’ Yangtze adventure also secured the 31-year-old adventurer his third world-first record. (His second world record was a trek across Madagascar, summiting eight of the island nation’s highest peaks in the process.)


Ash Dykes China


As for what the intrepid explorer is up to in China this time around, we have no idea. Although, if we were to offer a suggestion, we reckon an adventure down the Mekong, through Southwest China and into Myanmar, Laos, Thailand, Cambodia, and Vietnam, would be one hell of a follow-up to the Yangtze.


Cover image via askdykes.com

Netflix Show ‘Cyberpunk: Edgerunners’ is the Toast of China’s Internet

Netflix’s latest anime series, Cyberpunk: Edgerunners, has captivated worldwide audiences since it first premiered on September 13. It has also generated an incredible amount of online chatter in China, despite Netflix being unavailable in the country.


Based on the Cyberpunk 2077 video game produced by Polish video game developer CD PROJEKT RED (also behind The Witcher role-playing games series), the anime is set in a dystopian, technologically advanced metropolis.


david martinez Netflix Cyberpunk: Edgerunners anime

David Martinez, protagonist of Cyberpunk: Edgerunners. Image via Netflix


The story follows David Martinez, a youth who is kicked out of a top high school due to financial difficulties, as he struggles to survive in a city full of ​​cyborgs. With nothing to lose, he becomes an ‘edgerunner,’ a mercenary criminal also known as a ‘cyberpunk,’ and begins a gangster-like life with his new crew.


To ensure high production value in this highly-anticipated series, Netflix teamed up with Trigger Inc., a well-established Japanese animation studio that also produced the animated anthology series Star Wars Visions.

Cyberpunk: Edgerunners has quickly become a hit for its distinctive art style and unique characters. The occasional raunchy scenes and attention-grabbing, gory fights have also kept audiences on edge throughout the show’s 10 episodes.

Even though the anime program has yet to be officially released in China, it has already garnered a sizable fan base. A related thread on the microblogging platform Weibo has received 1.84 million comments and almost 2 billion views. On the Chinese review platform Douban, Cyberpunk: Edgerunners currently holds an impressive rating of 9.1/10.


Clips and compilations from the anime have also received millions of views on China’s largest video site Bilibili.


Netflix Cyberpunk: Edgerunners anime

Fan-made videos pertaining to Cyberpunk: Edgerunners on Bilibili


The anime has also been very well received in the West and has scored a 9/10 on IGN and 100% on Rotten Tomatoes.


Ratings aside, the subreddit group r/Edgerunners has amassed around 20,700 users since the show’s debut. What’s more, 102,000 fans voted for their favorite female lead on an official Twitter poll.


The success of the Cyberpunk: Edgerunner series has also revived enthusiasm for the video game. Its number of online players increased by sixfold in the past two weeks. During a livestream session, Paweł Sasko, the original game’s quest director, was on the verge of tears while discussing the difficulties he encountered when the game first launched and how much he appreciates the love and positive feedback he’s getting now.


Netflix has previously attempted to attract Gen Z audiences by collaborating with well-established anime creators to release content related to classic game titles.


In 2021, the streaming giant released Arcane, an anime based on the League of Legends backstory. ‘Gu Yong Zhe’ (孤勇者, ‘The Lonely Warrior’), the theme song for the Chinese version of Arcane, was so popular that almost every elementary school student can hum its tune today.


Cover image via Cyberpunk: Edgerunner’s official Twitter

Argo and Coa in Hong Kong Are Among the World’s 50 Best Bars 2022

On October 4, some of the finest cocktail makers in the world gathered in Barcelona, Spain, for the unveiling of the World’s Best Bars 2022 list.


Paradiso, a watering hole just blocks from Barcelona’s most popular beach, took home the first prize, while several Asian entries also made the final cut, including two from Hong Kong.

The best bar in Asia and the 17th-best bar (out of 100 winners) in the world, Coa serves agave-forward cocktails containing tequila and mezcal. Founded by F&B visionary Jay Khan in 2017 after an inspiring trip to Mexico, the bar has evidently made quite an impression in Hong Kong’s competitive cocktail scene.


Boasting a unique vibe with a raw industrial interior and Mexican-accented furniture and textiles, Coa is a welcoming and humble space for cocktail lovers to gather and learn about the rich liquor traditions of Mexico.


Khan’s bar, which has racked up several international awards, expanded to Shanghai’s central Jing’an District in March 2022, opening its second location just weeks before the citywide lockdown.

The second bar in Hong Kong to make this year’s prestigious list, Argo holds the 28th spot. Located in the Four Seasons Hotel and offering spectacular views of the city, the bar is managed by the hotel’s beverage ambassador, Lorenzo Antinori, and revolves around the concept of ‘evolution.’


Seeing as some popular ingredients might become luxury items due to climate change, Argo serves two versions of each cocktail: one explores the concept of ‘origins’ while the other looks to the ‘future.’


Besides the two Hong Kong entries, it is worth noting that New York City’s Double Chicken Please (DCP), a cocktail bar run by legendary Taiwanese mixologist Faye Cheng and her best friend GN Chan, is sixth on the list.

DCP is known for deconstructing iconic dishes and turning them into cocktails; think mango sticky rice, Japanese cold noodles, and everyone’s favorite guilty pleasure: cold pizza. The bar occasionally offers an exclusive cocktail-tasting experience inside a vintage Volkswagen minibus.


Curious about new, creative approaches to cocktail-making, or wonder what’s available in your city? Then check out the complete list of winners on the World’s 50 Best organization’s official website.


Cover image via Argo (@barargos)’s Instagram