#Miniso Chinese Company Miniso Wants So Much to Be Japanese, It’s Awkward Mistaking dolls dressed in qipaos for geishas is the last straw in a series of events that point at Miniso’s problematic branding Read More
#Xiaomi Miniso: How a “Muji Copycat” Became an Innovative Retail Giant This Chinese chain, which markets itself as Japanese, is rapidly growing from a "two-dollar store" into a retail giant Read More
