#Xiaohongshu

You heard it here first, folks: Chinese Zoomers who once shunned comical sun protection clothing are embracing more stylish options by local brands Read More

Forget Beijing and Shanghai — Chinese youth have their own opinions about China’s best cities to live in Read More

There’s something to be said about a man (or a woman) in a uniform, but why are Chinese youth currently obsessed with public officials’ getups? Read More

A Chinese blogger published a viral video roasting Brandy Melville for its discriminatory hiring policies and the brand’s one-size-fits-all BS Read More

A collaboration between China’s premier fashion showcase and the popular lifestyle platform Xiaohongshu, ‘Design Verse’ features fashion items that can only be worn online Read More