Unlike years past, 2020 was largely overshadowed by one main, unforgettable event. With the pandemic and the resulting economic downturn, many people had to adapt to new ways of working, behaving, and communicating. For some people it strengthened their beliefs, and for others, it forced them to reevaluate their priorities.
As the dust begins to settle, where are young people in China looking in 2021?
To talk about some of these trends, let’s get into the mind of an average Chinese young millennial. Meet Tiantian — a 27-year-old college graduate who lives and works in one of China’s biggest metropolises.
How will apps and social networks determine her spending habits? What films and music will pique her interest? And what will she care most about?
Check out our latest Edition about some of the biggest behavioral trends we can expect young people to adhere to in 2021, from food and drink to shopping and social issues — only on RADII.co.
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Check back weekly for our latest Editions — curated collections of stories designed to prime you on an essential topic or issue that affects young people today — and Short Reads, your radar for bite-sized news and trends.
All images: Sabina Islas
