Tennis is taking China by storm, evolving from a niche pastime to a nationwide craze! With nearly 20 million players, China has become the world`s second-largest tennis market.
Zheng Qinwen`s recent Olympic gold medal has further fueled this passion. Now, racquet-toting cafe-goers are common, "tennis fashion" trends on social media, and pro shops are sprouting in major shopping districts. Courts are booked solid, with prime times requiring days of advance notice.
Hashtags like 城市网球风 (tennis core) are trending on Xiaohongshu, with people buying tennis skirts and posting their court-ready looks. It`s clear: in China, tennis isn`t just a sport anymore—it`s a lifestyle and a new social currency.
Brands are eagerly serving up aces in this tennis-crazed market. Luxury fashion houses and sports brands are launching tennis-inspired collections, blending elegance with athleticism. In a bold move, French brand LACOSTE has even brought tennis to the Great Wall of China.
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