This month, we embark on the journeys of people, culture, and movements that shaped Asia. We’re exploring how people move, map, and reimagine places in a hyperconnected world.
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Marc Su started drawing sneakers before he knew they could become a career.
At 17, the Beijing designer filled his notebooks with sneaker sketches. Then came Nike On Air 1.0, the first edition of Nike’s “On Air” design competition in 2018. So determined to enter that he once pretended to be sick just to participate, Su found himself at a turning point: a teenage obsession with kicks became a path toward product design.
Today, Su is a @nsw Beijing representative for Air Works — one of eight global creatives invited to imagine where Air Max goes next through the inaugural research, development, and design program. His answer is the AIR MAX LINK, an open platform for creators that reinterprets the Air Max 90 through the lens of Beijing street culture in the ’90s.
Inspired by centuries-old mortise-and-tenon craftsmanship, the design translates that logic into 3D technology, giving sneaker enthusiasts a way to move from consumers to creators.
But getting there took work. Su went from 20 design versions to five prototypes, refining his ideas as he discovered some bold concepts simply weren’t feasible. The final AIR MAX LINK became a balance of his vision and Nike’s innovation.
Su’s journey is a fitting story for Beijing.
The city has spent decades turning creative collisions into culture — from hutongs and galleries to studios, bars, bike routes, and a sneaker scene with deep roots. Yaxin Sports, operating since 1990, is one of Beijing’s oldest and most influential sneaker shops and an early hub for sneakerheads. Today, that appetite for experimentation runs through a new generation of designers, artists, musicians, and makers.
Su is of that generation. Born into a Beijing arts family, he has built a practice around 3D printing, while feeding his love for cycling culture and underground music into his work. Back in March, Nike noticed and tapped Su’s energy for Air Max Day 2026’s Beijing Ghost Market, a celebration of Air Max culture.
Maybe that’s the point of Marc’s story: you don’t need a famous name to start. You need enough passion to keep drawing sneakers in the margins. Nike saw that in a teenager. Now @marc5uuu is helping imagine what comes next.
Marc Su started drawing sneakers before he knew they could become a career.
At 17, the Beijing designer filled his notebooks with sneaker sketches. Then came Nike On Air 1.0, the first edition of Nike’s “On Air” design competition in 2018. So determined to enter that he once pretended to be sick just to participate, Su found himself at a turning point: a teenage obsession with kicks became a path toward product design.
Today, Su is a @nsw Beijing representative for Air Works — one of eight global creatives invited to imagine where Air Max goes next through the inaugural research, development, and design program. His answer is the AIR MAX LINK, an open platform for creators that reinterprets the Air Max 90 through the lens of Beijing street culture in the ’90s.
Inspired by centuries-old mortise-and-tenon craftsmanship, the design translates that logic into 3D technology, giving sneaker enthusiasts a way to move from consumers to creators.
But getting there took work. Su went from 20 design versions to five prototypes, refining his ideas as he discovered some bold concepts simply weren’t feasible. The final AIR MAX LINK became a balance of his vision and Nike’s innovation.
Su’s journey is a fitting story for Beijing.
The city has spent decades turning creative collisions into culture — from hutongs and galleries to studios, bars, bike routes, and a sneaker scene with deep roots. Yaxin Sports, operating since 1990, is one of Beijing’s oldest and most influential sneaker shops and an early hub for sneakerheads. Today, that appetite for experimentation runs through a new generation of designers, artists, musicians, and makers.
Su is of that generation. Born into a Beijing arts family, he has built a practice around 3D printing, while feeding his love for cycling culture and underground music into his work. Back in March, Nike noticed and tapped Su’s energy for Air Max Day 2026’s Beijing Ghost Market, a celebration of Air Max culture.
Maybe that’s the point of Marc’s story: you don’t need a famous name to start. You need enough passion to keep drawing sneakers in the margins. Nike saw that in a teenager. Now @marc5uuu is helping imagine what comes next.
...
At the recent World Humanoid Robot Games in Beijing, a Chinese humanoid robot ran the 100-meter sprint in 9.39 seconds, breaking Usain Bolt’s 9.58-second world record.
#radii #radiimedia #robotrace #AI #robotrace
At the recent World Humanoid Robot Games in Beijing, a Chinese humanoid robot ran the 100-meter sprint in 9.39 seconds, breaking Usain Bolt’s 9.58-second world record.
#radii #radiimedia #robotrace #AI #robotrace
...
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As China begins its National Day Golden Week, a phrase has taken over Chinese social media: 这三天谁能有心思上班 — “who can concentrate on work during these three days?” With vacation mode now officially on, the default for many leading up to this was slacking off. But amidst the burnout, the memes keep coming.
Complaining about work is a tale as old as time, but for China’s Gen Z, the memes sit on top of something heavier: toxic work schedules, a shaky economy, and the looming threat of AI. It’s the same undercurrent behind movements like 躺平 (tang ping, “lying flat”) and 摆烂 (bai lan, “let it rot”), all held together by a shared sense of humor. Well, as it turns out, laughing about the problem is much easier than fixing it.
Click the link in bio to read the full story.
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#radii #radiimedia #GenZ #WorkCulture #chinamemes
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As China begins its National Day Golden Week, a phrase has taken over Chinese social media: 这三天谁能有心思上班 — “who can concentrate on work during these three days?” With vacation mode now officially on, the default for many leading up to this was slacking off. But amidst the burnout, the memes keep coming.
Complaining about work is a tale as old as time, but for China’s Gen Z, the memes sit on top of something heavier: toxic work schedules, a shaky economy, and the looming threat of AI. It’s the same undercurrent behind movements like 躺平 (tang ping, “lying flat”) and 摆烂 (bai lan, “let it rot”), all held together by a shared sense of humor. Well, as it turns out, laughing about the problem is much easier than fixing it.
Click the link in bio to read the full story.
Follow @radii_media for more
#radii #radiimedia #GenZ #WorkCulture #chinamemes
...
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You might’ve already heard of the 啸天犬, or the “Howling Celestial Hound,” a loyal companion to the god Erlang Shen and a recurring figure in stories like ‘Journey to the West’ and ‘Investiture of the Gods.’ Chinese folklore is full of hound-related mythology, so it tracks that shrines and temples dedicated to dogs (and cats) exist across the country.
In Dujiangyan, Sichuan, there’s the 古天狗庙 (Dog God Temple), said to mark the spot where the Howling Celestial Hound once saved a village from a flood. Owners bring their dogs to be blessed here, formally asking the universe to keep their pups healthy forever. And cat people aren’t left out either: at 谭猫殿 (Tanmao Hall), legend has it that a cat once guarded Zhao Gongming before he ascended to become the God of Wealth.
Swipe to see all the ways our furry (or rather, stone) friends are keeping us safe.
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#radii #radiimedia #ChineseFolklore #Temples #dogs
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You might’ve already heard of the 啸天犬, or the “Howling Celestial Hound,” a loyal companion to the god Erlang Shen and a recurring figure in stories like ‘Journey to the West’ and ‘Investiture of the Gods.’ Chinese folklore is full of hound-related mythology, so it tracks that shrines and temples dedicated to dogs (and cats) exist across the country.
In Dujiangyan, Sichuan, there’s the 古天狗庙 (Dog God Temple), said to mark the spot where the Howling Celestial Hound once saved a village from a flood. Owners bring their dogs to be blessed here, formally asking the universe to keep their pups healthy forever. And cat people aren’t left out either: at 谭猫殿 (Tanmao Hall), legend has it that a cat once guarded Zhao Gongming before he ascended to become the God of Wealth.
Swipe to see all the ways our furry (or rather, stone) friends are keeping us safe.
Follow @radii_media for more
#radii #radiimedia #ChineseFolklore #Temples #dogs
...
Comment “RADII” below to join our newsletter and never miss content like this again.
If you own land in China`s countryside, where building codes are loose to practically nonexistent, you can build almost anything you want at any height—and in any style.
With that, amateur architects have gone all in, designing the castle of their dreams. The results are a hodgepodge of Minecraft-level builds, from European mansions to cartoon references, ancient Chinese palaces, and sometimes all three at once... all on the same house!
#radii #radiimedia #architecture #ruralchina #ChineseArchitecture
Comment “RADII” below to join our newsletter and never miss content like this again.
If you own land in China`s countryside, where building codes are loose to practically nonexistent, you can build almost anything you want at any height—and in any style.
With that, amateur architects have gone all in, designing the castle of their dreams. The results are a hodgepodge of Minecraft-level builds, from European mansions to cartoon references, ancient Chinese palaces, and sometimes all three at once... all on the same house!
#radii #radiimedia #architecture #ruralchina #ChineseArchitecture
...
NEWSLETTER
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