Happy 520! For those new to this sweet tradition, May 20th (5.20) sounds like "wo ai ni" (I love you) in Chinese, making it China`s heartfelt answer to Valentine`s Day.

As people flood social media with romantic confessions and surprise dates, we`re taking a quieter approach—celebrating through intimate documentary films that capture love in its rawest, most honest forms.

#radiimedia #radii #china #chinese #documentary #chinesedirector #films #movies #valentines ...

Peel-apart film photography—once nearly extinct due to digital cameras—is experiencing an unexpected comeback in China thanks to celebrity influence and social media hype.

Chinese stars have been posting ”unfiltered“ portraits shot on vintage instant film, celebrating the format‘s unpredictable color shifts, grain, and organic textures as symbols of authenticity in an era of filtered perfection.

The trend has created a lucrative market driven by scarcity marketing. Photo studios now charge 400 yuan ($55) per shot, double the previous rate, while promoting film as increasingly rare with slogans like ”shoot one, lose one forever.“ Film prices have surged thirty-fold over the past decade.

Would you spend 400 yuan ($55) on one vintage film photo?

#radiimedia #radii #china #chinese #china #peelapart #peelapartfilm #film #camera #youth #trends ...