China’s art and entertainment scenes are in flux — emerging voices, boundary-blurring practices, and aesthetics as politics. Together, they form a sharp lens on shifting cultural currents, which we’ll be highlighting throughout the month.
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Taking over the whole neighborhood during Shanghai Fashion Week is another level.
adidas Originals dropped a China-exclusive series: 安福 ANFU (ĀuFú) and CHANGLE (Chánglè) designed entirely by their Creation Center Shanghai (CCS) team. Both names carry meaning rooted in Chinese culture: 安福 = peaceful fortune. CHANGLE = constant joy（常乐）. The kind of names you give something you want people to wear every day.
During Shanghai Fashion Week, adidas Originals turned the Yongfu Road and Yongyuan Road corridor into a full adidas Originals universe: an Originals Open Haus at the center, with collabs partnership at Crow Jane, Kuddo Coffee, Akal Cha, La Pomme de Terre, and In Dough We Trust...walk into any store on the block and everyone`s wearing adidas Originals. They made the entire neighborhood their lookbook.
This is what it looks like when a brand actually understands a neighborhood instead of just referencing it. adidas Originals didn`t parachute into Shanghai culture. They embedded into it — named after it, activated on it, worn through it. This is the brand x culture collab blueprint we should all be studying
#radii #radiimedia #adidasOriginals #上海时装周 #ShanghaiFashionWeek
Taking over the whole neighborhood during Shanghai Fashion Week is another level.
adidas Originals dropped a China-exclusive series: 安福 ANFU (ĀuFú) and CHANGLE (Chánglè) designed entirely by their Creation Center Shanghai (CCS) team. Both names carry meaning rooted in Chinese culture: 安福 = peaceful fortune. CHANGLE = constant joy（常乐）. The kind of names you give something you want people to wear every day.
During Shanghai Fashion Week, adidas Originals turned the Yongfu Road and Yongyuan Road corridor into a full adidas Originals universe: an Originals Open Haus at the center, with collabs partnership at Crow Jane, Kuddo Coffee, Akal Cha, La Pomme de Terre, and In Dough We Trust...walk into any store on the block and everyone`s wearing adidas Originals. They made the entire neighborhood their lookbook.
This is what it looks like when a brand actually understands a neighborhood instead of just referencing it. adidas Originals didn`t parachute into Shanghai culture. They embedded into it — named after it, activated on it, worn through it. This is the brand x culture collab blueprint we should all be studying
#radii #radiimedia #adidasOriginals #上海时装周 #ShanghaiFashionWeek
...
To celebrate 45 years in Hong Kong, the convenience store giant, 7-Eleven, teamed up with local label GrowthRing & Supply (GRS) and fragrance brand BeCandle to put together a collection that mixes workwear, accessories, and scent. Fan favorites include a work shirt inspired by 7-Eleven’s old staff uniform from the ‘90s, stitched with patches that nod to decades of late-night snacks and corner-store runs.
It’s not the kind of thing you’d expect from a convenience store. But here we are.
#Radiimedia #Radii #7ElevenHK #HongKongFashion #Workwear
To celebrate 45 years in Hong Kong, the convenience store giant, 7-Eleven, teamed up with local label GrowthRing & Supply (GRS) and fragrance brand BeCandle to put together a collection that mixes workwear, accessories, and scent. Fan favorites include a work shirt inspired by 7-Eleven’s old staff uniform from the ‘90s, stitched with patches that nod to decades of late-night snacks and corner-store runs.
It’s not the kind of thing you’d expect from a convenience store. But here we are.
#Radiimedia #Radii #7ElevenHK #HongKongFashion #Workwear
...
We asked ComplexCon attendees how much of their outfit was from Taobao.
One said none. Another said all of it. A third insisted zero… until they realized their fit was literally from Taobao.
The math is mathing. 🧢📱
#radiimedia #radii #streetinterviews #complexcon #hongkong
We asked ComplexCon attendees how much of their outfit was from Taobao.
One said none. Another said all of it. A third insisted zero… until they realized their fit was literally from Taobao.
The math is mathing. 🧢📱
#radiimedia #radii #streetinterviews #complexcon #hongkong
...
Duolingo‘s mascot Duo (多儿) rage-quit its own company on Xiaohongshu, dropped a passive-aggressive resignation letter, renamed its account to ”Duo (resigned version),“ and watched every big companies in China to fight over it in the comments like recruiters at a career fair for one very unemployed bird.
So what happened next? It took the Meituan gig. One of the most famous delivery companies in China. Yellow helmet. E-bike. Fighting with Meituan’s kangaroo mascot. The tagline: ”If you have time to order takeout, you have time to do your lesson.“
This is the same owl that ”died“ in February and bodied every Super Bowl ad, now running its unhinged playbook in Chinese, landing right when 裸辞 (rage-quitting with no plan) is Gen Z‘s most relatable meme genre. A cartoon bird going through the same career crisis as its entire user base? At that point, just call it therapy.
A reminder that you need to finish your Duolingo lessons today. Otherwise it will literally show up in front of your door.
#Duolingo #多邻国 #Meituan #美团 #ChineseMarketing
Duolingo‘s mascot Duo (多儿) rage-quit its own company on Xiaohongshu, dropped a passive-aggressive resignation letter, renamed its account to ”Duo (resigned version),“ and watched every big companies in China to fight over it in the comments like recruiters at a career fair for one very unemployed bird.
So what happened next? It took the Meituan gig. One of the most famous delivery companies in China. Yellow helmet. E-bike. Fighting with Meituan’s kangaroo mascot. The tagline: ”If you have time to order takeout, you have time to do your lesson.“
This is the same owl that ”died“ in February and bodied every Super Bowl ad, now running its unhinged playbook in Chinese, landing right when 裸辞 (rage-quitting with no plan) is Gen Z‘s most relatable meme genre. A cartoon bird going through the same career crisis as its entire user base? At that point, just call it therapy.
A reminder that you need to finish your Duolingo lessons today. Otherwise it will literally show up in front of your door.
#Duolingo #多邻国 #Meituan #美团 #ChineseMarketing
...
This bridge has better reviews than half of Manchester’s restaurants and it doesn’t even have reviews.
#radiimedia #radii #chinese #china #ugc
This bridge has better reviews than half of Manchester’s restaurants and it doesn’t even have reviews.
#radiimedia #radii #chinese #china #ugc
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