Ask anyone to name the world`s most dangerous sports and BMX comes up every time. And Jordan agrees.

So they built the riders a clinic. Enter 承脉堂 (chéng mái táng), "a healing house that carries forward the pulse of wellness": a full Traditional Chinese Medicine experience dropped into the heart of Shanghai, created by local agency @uglycreativeinc and @jumpman23 Brand for @nigelsylvester `s Brick After Brick campaign.

Think of it as a place where you can get your pulse read before or after a ride, have your back worked on, pick your own herbal 香囊 (sachet) from the medicine cabinet once you`ve recovered, and leave with some massage oil and herbal tea to take home. Across six booths each marked with its own custom character: 心 heart, 药 medicine, 筋 tendon, 骨 bone, 茶 tea. Riders move through a clinic built entirely for them.

The whole visual system was built with designers Desiree Niu and Qiong Ye alongside Ugly`s Echo Sheng.

This is what cultural fluency looks like when it`s actually done right. TCM handles the healing. Jordan holds the space. BMX keeps it rolling.

#radii #radiimedia #JordanBrand #BMX #NigelSylvester ...

Somewhere in Ningbo, 2,000 strangers sat down at school desks and tried to secretly eat congee without getting caught. The winner took home a single grain of gold rice.

This is Ningbo Global Yintai: the mall that`s been going viral on Chinese social media for hosting the most absurdly wholesome competitions you`ve never heard of. Sunflower seed cracking. Blindfolded screw tightening. An auction for ugly things. All free and open to anyone.

At a time when China has 125 million single-person households and "third places" are disappearing worldwide, one mall in Zhejiang figured out what people actually need: a reason to show up, even if it`s just to crack some Sunflower seed with 2,000 other people.

#radii #radiimedia #ningbo #chinese #xiaohongshu ...

Somewhere between a LOEWE collab and an otome game voice unlock, China`s bike-share forgot it was public transit.

The functional upgrades came first: phone mounts, automatic gear-shifting, child seats with seatbelts. But then the platforms kept going: campus-exclusive colorways at Tsinghua and Renmin, panda prints in Chengdu, NBA team collabs in Guangzhou. Differentiation by aesthetic. At some point it gets hard to tell if they`re trying to win your ride, or just turn the bike into an ad space.

And honestly, it worked. Hard to go back to a basic bike now that you`ve had a phone mount. We`ve been spoiled.

#radii #radiimedia #bikeshare #chinesegenz #urbanchina ...