In a significant advancement for the EV industry, Chinese automaker BYD has announced plans to integrate DeepSeek’s artificial intelligence (AI) technology into nearly all its vehicle models. This strategic move aims to enhance BYD’s smart driving capabilities, including features such as automatic parking and highway navigation. The integration is set to encompass at least 21 new models, notably the Seagull hatchback, which is priced below $10,000.
DeepSeek, a Chinese AI startup, is behind the R1 reasoning model, which has garnered attention for its advanced capabilities achieved at a fraction of the cost of Western counterparts. This collaboration positions BYD to compete more directly with industry leaders like Tesla. The American EV titan has faced regulatory hurdles in China concerning its Full Self-Driving system. Analysts suggest that BYD’s adoption of DeepSeek’s technology could usher in a new era of smart driving for mass-market vehicles.
After the announcement of the collaboration, BYD’s share price surged to a record high, reflecting investor confidence in the company’s ability to lead in the AI-powered EV sector. The spike in share value underscores the market’s belief that integrating DeepSeek’s AI will significantly boost BYD’s competitive edge and technological innovation.collaboration announcement
Following BYD’s lead, Japanese automaker Nissan has announced that its upcoming N7 electric sedan will feature DeepSeek’s R1 AI model. The N7, developed through Nissan’s Chinese joint venture, Dongfeng Nissan, is designed to offer a stress-free driving experience with superior comfort and a suite of intelligent technologies. The integration of DeepSeek’s AI aims to enhance human-machine interaction by better understanding driver intent.
The adoption of DeepSeek’s AI technology by both BYD and Nissan reflects a broader trend among automakers to incorporate advanced AI systems into their vehicles. Similarly, other Chinese automakers like Geely and Great Wall have also announced plans for DeepSeek integration. This shift is expected to make sophisticated driver-assistance features more accessible to a wider range of consumers, potentially reshaping the competitive landscape of the global automotive industry.
Banner image via BYD.
