On a base level, the two designs shared some similarities. However, Europe’s top courts were not swayed.
In 2019, Chanel’s appeal was dismissed on the grounds that the logos were not similar enough to cause confusion. Two days ago, the court reiterated that stance and upheld its previous decision, saying “with regard to their visual, phonetic, and conceptual aspects,” the two logos’ “visual differences are significant.”
“In particular, Chanel’s marks have more rounded curves, thicker lines, and a horizontal orientation, whereas the orientation of the Huawei mark is vertical,” the court stated.
Online, users approved of the ruling. In the face of intensifying international scrutiny, Huawei has taken on an identity in China as a homegrown brand being bullied by anti-Chinese international players.
“This one looks a little more like it,” joked one Weibo user, posting a picture of Under Armour’s interlocking “X” logo.
Cover Image: Huawei, Chanel
