Michael Jordan Wins 8-Year Legal Battle Against Knockoff Brand

Michael Jordan can finally take a break — China’s Supreme Court has ruled in favor of the NBA superstar in an eight-year long legal battle with a company using his name.

Sportswear-maker Qiaodan — the Chinese transliteration for Jordan — was ruled to have used the name illegally.

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The victory comes after a smaller one in 2016, where the court ruled in favor of Jordan against Qiaodan’s use of his name’s Chinese characters, 乔丹, but not against the pinyin “Qiaodan”.

Funnily enough, the court ruled that Qiaodan would be permitted to continue using its knockoff “Jumpman” logo. Qiaodan said in a statement that the ruling would not affect its other existing trademarks or business operations.

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Article Oct 09, 2018