Attention, China-based coffee lovers: A new partnership between Chinese coffee chain M Stand and German sports brand Puma means you’ll get to try a seasonal drink at M Stand’s 100 stores across China. Both brands have also teamed up to launch pop-up stores in five cities across China — Wanning, Shanghai, Guangzhou, Chongqing, and Beijing.
The campaign’s theme is all about the summer and beach vibes.
An ‘Instagrammable’ beverage containing coconut, lemon, and espresso, ‘Salt to the Bay’ is only available from July 6 until 24.
Like the drink that inspired them, the pop-up collab stores are eye-catching, each resembling a beach house and incorporating nautical and surfer vibes. Their goal is clearly to transport urban dwellers in China’s megacities to exotic beachside locations.
In addition to serving M Stand coffee, the pop-ups will showcase summer apparel from Puma’s MMQ collection.
While Wanning’s limited-time store will only last until July 10, the remaining pop-ups will stay open until July 24.
Founded in 2017, M Stand has always aligned its aesthetics with those of today’s creative and fashionable youth. The brand is known for using sustainable materials and serving innovative coffee flavors.
Meanwhile, Puma’s MMQ collection combines bright, breathable fabrics with modern, minimalistic silhouettes. Throw in some tropical colors, and you’ve got yourself the perfect beach get-up.
If you think it’s strange for a coffee chain and a sportswear brand to join forces, then you’ve been living under a rock: Fashion and coffee, two favorites of Chinese youth, have gone together for a while now, as evidenced by another recent collab between HeyTea and Japanese streetwear designer Hiroshi Fujiwara.
All images via Weibo
