Watch: Why is China Obsessed with “Little Fresh Meat”?

In China, millions and millions of dollars each year hinge on the concept and marketing of "little fresh meat". Here's why

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Sep 10, 2019

Slang Dynasty is a series that unpacks the wide world of Chinese regional slang, internet colloquialisms, and assorted street-level jargon.

A seriously huge chunk of China’s economic strength is derived from little fresh meat. Hold on, we’ll explain.

“Little fresh meat” (小鲜肉) refers to fresh-faced, young male celebrities. The kind of pop sensibilities and wholesome nature that can sell products to men and women of all ages. We’re talking Jackson Yee, Luhan, and Kris Wu vibes.

In a China where major brands have no choice but to enlist the support of major celebrities in order to remain competitive, the market for little fresh meat generates millions and millions of dollars each year. In this episode of Slang Dynasty, Su Dongwei breaks down the mystery behind the meat.

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