Here’s How to Pitch Your Exciting Article or Video Idea to RADII

As an independent media platform dedicated to connecting the East and West, RADII is passionate about highlighting subjects and issues that resonate with and energize today’s global youth. We create engaging multimedia content, host exciting events, and conduct interactive workshops that promote cross-cultural understanding and spark thought-provoking conversations.


With an active readership spanning the U.S., Canada, Southeast Asia, Europe, and beyond, RADII has become a go-to source for young, globally-minded citizens seeking fresh perspectives and inspiring stories.


If you’re a freelance writer, photographer, or video creative with an innovative story to share, we want to connect with you! We’re actively seeking submissions that capture the pulse of Chinese youth culture and shed light on the underrepresented voices and experiences that make it unique.


Don’t miss this chance to share your story with a global audience. Join RADII’s vibrant community of creatives and help us bridge the divide between cultures, one story at a time. Submit your work today!

What We Are Looking For

RADII’s editorial and video teams are soliciting pitches from creatives based in China, Asia at large, and worldwide. We are currently interested in a broad range of content types, including video and audio stories, written articles, and photo essays. Pitches should:


  • focus on Chinese youth culture, either within China or among the diaspora community;
  • touch on trends or challenge stereotypes, if possible;
  • fall into one of RADII’s five coverage categories (Pulse, Future, Feast, Style, Discover)
  • be detailed, with a clear outline including the story’s main elements, who you will speak to / interview, and an estimated word count (articles) or running time (for video and audio content)
  • include details on the story’s visuals; this is particularly important for successful photo essay pitches


For editorial submissions, please use this online pitch form. With your entry, please include links to three previously published pieces. Failure to include examples of your work may result in the pitch being rejected.


For video/audio content submissions, please use this form. Pitches for video and audio content should include a clear outline, title, and sense of scope. The storyline should touch upon a global trend and how Chinese youth and the cultural diaspora fit into the conversation.


Please note: Compensation for work varies based on content subject, length, and other factors.


Cover image designed by Haedi Yue

It Seems Sex Appeal Doesn’t Sell (Anymore) for Coconut Beverage Brand

Coconut Palm, one of China’s top-selling coconut beverage brands, went viral on the Chinese internet earlier this month for its International Women’s Day campaign. On March 8, the brand filled its official livestreaming room on Douyin, the Chinese version of TikTok, with muscular guys working out while holding coconut drink cans to appeal to female customers.


The stunt drew in an audience of almost 100,000 viewers. However, the male models only sold around 750 to 1,000 RMB (110-145 USD) worth of products.

Clips from the livestream session quickly went viral on multiple social media sites, with a related hashtag amassing more than 180 million views on Weibo, China’s top microblogging platform, at the time of writing. Many commented that the models the brand hired are not considered “hot” by female consumers.


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Muscular male models promoting Coconut Palm beverages during the brand’s International Women’s Day sales event on Douyin, China’s version of TikTok. Image via Weibo


This online promotion is not the first time Coconut Palm has attempted to boost sales during Douyin livestreaming events by using attractive models.


Back in October 2022, the brand featured a group of curvy ladies dancing in tight clothing during its national holiday livestreams. The sales record for that stunt was also abysmal, with a revenue of only 2,000 RMB (290 USD).


“Coconut Palm, equally objectifying both genders,” a user of the Chinese social media platform Xiaohongshu wrote following the brand’s most recent male-dominated promotion.


hot Chinese girl dancing, livestreamer

Livestreamers dancing during a Coconut Palm sales event on Douyin in 2022. Clip via Weibo


The brand has always been known for its rather explicit advertisements.


For over a decade, Coconut Palm has printed its voluptuous brand ambassador Raquel Xu (徐冬冬) on its beverage packaging. In 2019, the brand also ran ads that falsely implied that its product could enhance women’s breast size and make their skin whiter.


Two years later, the brand put out a hiring ad that promised candidates houses, cars, money, and attractive partners if they joined the company.


Local authorities fined the brand a total of 600,000 RMB (87,000 USD) for both ads, which were accused of “disrupting public order or violating social grace,” according to public administrative records from 2019 and 2021.


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Coconut Palm’s long-used packaging features its brand ambassador, Raquel Xu. Image via Weibo


Despite being ridiculed online for its inappropriate marketing tactics, Coconut Palm raised its brand recognition through this series of campaigns, and the result shows in its sales revenue.


According to Jiemian News, a Chinese online media company based in Shanghai, the brand’s annual revenue began to decline in 2014. In the years the risqué and misleading ads were running, however, Coconut Palm managed to reverse the drop, reaching a record high of 4.6 billion RMB (670 million USD) in revenue in 2021 alone.


Even though the brand has stopped running the ads, sales continued to rise in 2022, according to the company’s statement last December.


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An ad Coconut Palm ran in 2019 reads, “From small to big by drinking,” implying that the beverage enhances breast size. Image via Weibo


Founded in 1956 on Hainan Island, the largest island governed by authorities in Beijing, Coconut Palm was once the industry leader in coconut beverage products, making up 75% of the market share back in 1999.


However, with competition coming from other domestic brands and foreign companies like Vita Coco and Oatly, Coconut Palm has struggled to win over customers in recent years. In 2019, its market share dropped to 26%.


After rebranding itself as a health product, the coconut beverage industry has boomed in recent years, according to a 2022 report by Leadleo, a Chinese industry research institute. The report estimated that the coconut beverage market is expected to reach 22.3 billion RMB (3 billion USD) by 2026, with significant growth potential.


coconut latte

Packaging of the Coconut Palm x Luckin Coffee collaboration. Image via Weibo


The report also stressed that since the drinks are now associated with healthy lifestyles, young urban women have become a driving force in the growth of coconut beverages. This, in part, explains Coconut Palm’s decision to feature muscular men to attract female customers in its most recent campaign.


The brand did have one successful experience in boosting sales by appealing to its female customers back in April 2022, when it launched a coconut latte in collaboration with Luckin Coffee.


The latte incorporated Coconut Palm’s beverage as an ingredient, and Luckin Coffee revamped the design of its packaging to mimic Coconut Palm’s signature imagery, featuring big colorful fonts on a black background. The latte sold more than 660,000 cups on the first day.


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Male livestreamers change from sportswear into suits on Coconut Palm’s Douyin channel. Clip via Xiaohongshu


How Coconut Palm will approach the sizeable female consumer base in the future remains to be seen. And even though the sales during its livestreaming sessions were low, Coconut Palm continues to feature muscular male models for exposure even after the Women’s Day event.


Cover image via VCG

Tech Giants Baidu and Pony.ai Pilot Driverless Taxis in Beijing Suburb

Pony.ai and Baidu’s Apollo, two of China’s top autonomous vehicle (AV) companies, received permits from Beijing’s local government on March 17 to operate driverless taxis in Yizhuang, a suburban area in the city’s southeastern region, also known as the Beijing Economic-Technological Development Area.


autonomous taxi, Baidu, Pony.ai

Baidu testing its driverless taxi in Beijing in 2021. Image via VCG


Within a 60-square-kilometer area, multinational technology company Baidu has launched 10 autonomous taxis running from 7 AM to 10 PM. The cost of a ride is slightly higher than a regular taxi, with a starting price of 18 RMB (2.6 USD) for the first 3 kilometers and 4 RMB (0.6 USD) per kilometer after that.


Pony.ai will also operate in the same pilot area and charge a fixed price generated by algorithms based on distance and traffic information, similar to Uber. For Pony.ai, this will be the first time its vehicles will run without a safety operator.


Customers in Beijing can order the robotaxis directly from Baidu or Pony.ai’s apps.


Both companies have operated autonomous taxis in more than 10 other major Chinese cities, and the scale of vehicle deployment is even larger in cities like Wuhan and Guangzhou, with over 100 vehicles. No significant accidents have been reported.


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College students get into a Baidu robotaxi in Chongqing. Image via VCG


In recent years, China has been moving fast to incorporate self-driving cars into the transit infrastructure in its cities. According to a report by XYZ-research, a Chinese market research institute, China’s AV market grew to a valuation of 9.41 billion RMB (1.4 billion USD) in 2021. It is expected to reach 12 billion RMB (1.7 billion USD) by 2023.


Last July, the first set of regulatory clauses on AVs was passed by the Shenzhen city government in South China, setting a precedent for other cities in the country.


In contrast to China’s full embrace, people in the United States have more reservations regarding AVs. Surveys recently released by AAA and the Advocates for Highway and Auto Safety show that almost 70% of Americans are afraid of driverless vehicles.


After fatal accidents involving self-driving vehicles from Tesla and Uber made headlines in recent years, the American public is cautious when it comes to integrating AVs into everyday life. The lack of government regulations is another major concern.


Cover image via VCG

Coolness Explored: Shanghai-based Multidisciplinary Artist Oscar Wang

Shanghai-based multidisciplinary artist Oscar Wang has been making waves in the fashion industry for some time and has inspired top brands, such as Fendi and Stella McCartney, to push their boundaries with artful IP concepts. Now he’s collaborating with none other than Daniel Arsham to create a series of collectibles that bridges cultural divides between East and West. Wang’s abilities go beyond identifying what’s cool; he’s also a master at bringing his unique creative visions to life and captivating audiences across the spectrum.


Mix a dash of nonchalance with some quirkiness and a healthy dose of confidence. Then add a generous amount of creativity and a touch of rebelliousness. There you have it: the formula for ultimate coolness. Or so it seems when chatting with Oscar Wang for five minutes. But when the conversation lasts for about an hour, you realize there is so much more to the artist and his growing global appeal.

Growing up in the Shadows of Show Business

Wang is the ultimate trendsetter and has been a keen observer of the world since a young age. Born in Hong Kong in 1990, he grew up surrounded by creative types as he accompanied his mom, iconic Taiwanese actress Sylvia Chang, behind-the-scenes in the city’s film industry.


“In those days, Hong Kong’s film industry was at its peak, or perhaps just edging towards it. It was a golden age for set designs, cinematography, talented actors, and wonderful narratives. I was fortunate enough to meet everyone as a boy. They were all my ‘uncles’ and ‘aunties,’” he says.


Oscar Wang

Oscar Wang


Wang always felt at home among artists, and he quickly understood that art is a boundless form of expression that can transcend any limits. And there was also the art of doing business, which he learned from his father’s side of the family.


“My dad was more low-key, a business guy. My grandmother was a savvy businesswoman in her own right, an amazing investor. I observed how they talked about businesses and negotiations. It was an art form in itself.”

Yearning for Order, Stepping Into the Unknown

Wang experimented with creating art as a boy and then as a teenager, from drawing video game covers to making actual sculptures. He could have pursued a fine arts course in university, but when the time came to choose, he headed to the Chelsea College of Art in London to pursue a degree in interior spatial design.


Why did he choose this course specifically? “Honest answer?” he asks, raising his eyebrows. “I was having too much fun before that, but I didn’t want to mess up school. Interior was something that made my life a lot more structured at that time.”


Besides presenting a proper framework for his creativity, the course allowed him to explore new ideas for how people play and interact with spaces. But it was also somewhat boundless, and Wang could create works across various media, from film to open-air 3D totems.


“It was all good practice for my mind to come up with these concepts that people don’t instantly think of. That’s when I began to train my brain to think of things from a different angle and present them in different shapes and forms within a given space,” Wang says.


The Chelsea College of Art in London

The Chelsea College of Art in London, where Oscar Wang attended school. Image via Wikimedia


He gave it his all and went beyond by seeking real-life experiences he could leverage for extra learning during and after his years in London.


“I’m a firm believer that you have to go out there and work for other people, so I did a lot of internships and worked on projects from fashion retail to F&B and hospitality,” he says.


Wang also took on roles outside of the arts and design space, including working as a salesperson at a streetwear store and a bellboy at Grand Hyatt Hong Kong. These positions still lent him insight into his craft: “As a bellboy, you just open doors all day and handle suitcases for people. But you know what? You can tell a lot from how a person walks through the door.”


With all these experiences, he could analyze things from a design perspective, including noticing how people interact with spaces and objects.


“I started picking up on different things and noticing how certain things are actually cool, but people sometimes find it difficult to put their finger on it. With time, I became that guy that everyone’s like, ‘oh, he knows what the cool stuff is.’”

Open Work & Collaborations

Back in Asia, Wang chose Shanghai as a base and started Open Work, a creative studio to breathe life into his wildest ideas with the help of a small team of similar-minded talent.


He’s the creative spearhead of everything, telling RADII, “It’s hard to explain, but I can see these things in my mind, and then I rush to draw — even if in really ugly sketches — or describe what I see to my team so we can fine-tune all of these ideas together.”


It’s precisely the epiphany moment when the mumbo jumbo of ideas becomes something substantial that Wang enjoys the most.


“The moment when everything clicks and the concept hits you, that’s when you get really excited about things,” he says.


Wang’s reimagining of Fendi’s Peekaboo bag at Design Miami in 2018

Oscar Wang’s reimagining of Fendi’s Peekaboo bag at Design Miami in 2018


One of Wang’s most impressive team-ups is with the Italian fashion house Fendi. It started when the brand asked him to rethink its Peekaboo bag to celebrate the 10th anniversary of the product and present his version at Design Miami in 2018. Wang’s interpretation had an outer cage made of flexible resin, and the bag itself, which is removable, was made from canvas and painted over by him.


Fendidi Oscar Wang and Fendi

Fendidi and family in a promotional image for Chinese New Year


Then, in 2019, he created an original IP character for Fendi: a giant panda covered in the FF monogram, Fendidi — didi means ‘little brother’ in Chinese. The mascot exists both digitally and physically, and this latest holiday season, we also met Fendidi’s family members, Fendiva, Fendino, and Fendina.


The campaign aims to create brand experiences and engage a younger audience through interactive digital games and offline events.


“I interact with all forms of media and always try to break the molds and push the boundaries,” Wang says. “That’s to give new audiences a chance to enter a new world they have never heard of.”

Here, a timeless, heritage brand is presented to a whole new and digitally native cohort of consumers.


It’s not the first time Wang and his team have created IPs for high-profile brands. They also collaborated with Stella McCartney to create characters based on endangered species: Red, a red panda; Jim, a golden monkey; and Bai, a polar bear.

Creative Sparks

With the help of technology, Wang often embeds his collaborations with a whimsical touch, which he defines as being “almost like a parallel universe.”


These universes he creates relate to things he observes in the real world, perhaps an object that he can enlarge limitlessly or a color tone he’ll emphasize, but they also stem from his subconscious.


“I also thought that if I could maneuver my own dreams and act in a certain way in them, it could be impactful in life because I could come up with newer concepts. This is almost like me not wanting to waste any time,” he laughs. “When I’m sleeping, I can still pick up on some imagery and have my rest at the same time. It’s just more practical.”

He also draws inspiration from various sources in the pop world of now, surveying current trends, fashion, visual arts, music, and the way technology keeps changing the game, making us evolve and “devolve,” as he puts it.


“Social media is taking over a lot of time because it’s right by your side at all times. I sometimes look at how people act in a nightclub, like what app are they using? It’s weird to play on your phone at a club anyway, but I try to see why it’s becoming the norm. What are they using it for?”


When it comes to the recent surge of fascination with A.I., Wang says: “I’m very open to things, so of course, I tried some of these new creative methods. A.I. is an incredible tool, and it will take over many people’s jobs, but what people don’t pick up, especially in the creative industries, is that it’s still terrible at projecting things through warmth, as we humans do, especially when we converse with each other.”

OW x Daniel Arsham

Oscar Wang collaboration with Daniel Arsham


Speaking of conversations, Wang has recently showcased the result of his collaboration with American artist Daniel Arsham at Design Miami/ Podium in Shanghai: the ‘Dōngxī Teapot,’ crafted from rare Minguo green clay and adorned with a grid-like silver pattern to represent a “blueprint.” This is the first item in their East West Project of limited-edition collectibles.


Together, Wang and Arsham aim to transcend outdated cultural divides by combining traditional craftsmanship and contemporary aesthetics.

The collaboration involves a play with words, symbols, and meanings that cut across cultural boundaries. The concept for the first item arose during an online chat — Wang in Shanghai; Arsham in New York — as they brainstormed an object most people could relate to.


“It was an East meets West concept, and it took inspiration from traditional Chinese culture. I thought with dong meaning ‘East’ and xi meaning ‘West’ and dongxi meaning ‘object’ in Chinese, it would be cool to create something around which people could have conversations. That’s why it made sense to kick off this collaboration with a teapot. Tea is something traditionally Asian, but it’s also something known in cultures worldwide,” Wang explains before adding that tea is also multi-generational.


“Tea is not something too distant from anyone. People can vibe with it, but it means different things to different people. For some, it’s bubble tea or boba, while for others, it’s English breakfast. Also, the way we make tea today is very different from how our parents used to make it.”

To present the ‘Dōngxī Teapot’ to the world, Wang and his design team put together a futuristic tea house where a tea master performed a live tea ceremony using the teapot. The demonstration happened to the sound of thematic background music that was specially commissioned for the event and based on C Major, a central note in both Western and Eastern music.


“Many intriguing aspects of Chinese culture have existed for centuries, and they just need a fresh, modern approach to appeal to new generations, and tea is one of them.”

Sharing Good Vibes

It’s this new wave of consumers, the so-called Gen Z, that Wang is most excited about. He wants to explore what is happening now regarding culture to the fullest extent possible.


Oscar Wang collaboration with Daniel Arsham


“Youth culture is almost the driving force of our world,” he says with a sparkle in his eye. “This next tribe of the human race is quite complex. They absorb information and knowledge a lot more openly and quickly, and they have very sophisticated ways of conversing with you.


“At the same time, it can be a challenge for them to consume the right information. The narrative can sometimes be gray or even scary. That’s why whatever I do, I will try my best to spread good ideas and philosophies. I want to feed them the good stuff and keep the positive energy flowing.”


Unless otherwise stated, all images via Oscar Wang

Rich Brian, Masiwei Coming to NYC for 88rising’s Head in the Clouds Festival

88rising, an American record label known for promoting Asian American artists and performers of Asian descent like Jackson Wang and Joji, announced the lineup for its annual Head In The Clouds (HITC) festival on March 13.


The announcement comes after a teaser video showing ‘Clo,’ the festival’s mascot, floating over New York City’s buildings to a clip from ‘La La Lost You,’ a song by the label’s artist Niki that references New York.

The festival will take place on May 20 and 21 — during Asian American and Pacific Islander (AAPI) History Month — at the Forest Hills Stadium in Queens, coinciding with the stadium’s 100th anniversary.


Headliners include big names like Rich Brian, Niki, and Higher BrothersMasiwei, as well as first-timers like K-pop group Itzy. Many Chinese artists, including experimental dream pop artists Akini Jang and Fifi Zhang, will also make appearances at the festival.

Since 88rising’s inaugural installment at the Los Angeles State Historic Park in 2018, the festival has traditionally been held in the ‘City of Angels’ and the surrounding area. The label successfully brought the festival to Asia last year, hosting events in Jakarta and Manila.


This year will be the first time the festival takes place on the East Coast.


Head in the Clouds’ expansion across the country signals the label’s growth and the increasing global interest in Asian media. Moreover, the move to the East Coast represents a journey back to the company’s roots, as founder Sean Miyashiro told Billboard in an interview that 88rising started in New York City from a parking garage in the Bronx.


“All of this happened in New York City, winter, spring, summer, fall — through the seasons, it’s where 88rising took shape, and I’m beyond proud, and to me, it’s only fitting that this was all born there. It’s especially meaningful to be able to do it at an iconic venue like Forest Hills Stadium during its 100th anniversary,” said Miyashiro.

A portion of the proceeds from the festival will also be going to a good cause.


The record label will donate 1 USD per ticket to Heart of Dinner, a local non-profit that fights food insecurity and isolation amongst older Asian people in New York City. They deliver culturally competent food and groceries to homebound Asian elderlies with handwritten notes and decorated grocery bags.


Presale for 88rising’s Head in the Clouds Festival starts on Friday, March 17, while the general sale begins on Monday, March 20.


Cover image via the official Twitter of 88rising

K-Drama ‘The Glory’ Popular in China Despite Unavailability of Netflix

Netflix’s TV show The Glory Part 2 is the talk of the town in China, captivating viewers with its gripping plot and polished production.


The Glory series follows a survivor of high school bullying who seeks revenge on her former tormentors after climbing the social ladder from a factory worker to a primary school teacher.

The first season of the K-drama, written by Kim Eun-sook and directed by Ahn Gil-ho, first premiered on Netflix in December 2022, while the second season was released on March 10, 2023. Each season has eight episodes.


Even though Netflix is not legally available in China, fans have found ways to access the show and are raving about it online, with some calling it one of the year’s best dramas.


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The main cast of The Glory making an appearance at a promotional event


The show has become a viral sensation in China, with multiple hashtags related to the second season trending on social media platforms such as Weibo.


The Glory Part 2 has received an impressive score of 9.2/10 on the Chinese review platform Douban, and the hashtag for the new season had garnered 1.47 billion views on Weibo at the time of writing. Viewers are eagerly discussing the plot and sharing memes, pictures, and clips of their favorite characters and scenes.


The Glory is hands down the best K-drama in recent years! I’m absolutely obsessed with it!” gushed one fan on Weibo.


Another cheered, “It’s a great drama! The two seasons together form a compelling and satisfying story.”


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A fanmade meme of the five bullies circulating online. Image via Weibo


Song Hye-kyo, who plays the bullying survivor in the show, is one of the most well-known Korean actresses in China, having gained popularity through leading roles in romantic dramas such as Autumn in My Heart (2000), Full House (2004), and Descendants of the Sun (2016).


Descendants of the Sun, which Kim Eun-sook also wrote, was a global mega-hit and later became available on Netflix due to its popularity.


song hye kyo tv shows

A poster of Song Hye-kyo in The Glory


Her success in China is evident from her appearance in numerous Chinese works, including Wong Kar-wai’s 2013 film The Grandmaster, a martial arts drama that also features Zhang Ziyi and Tony Leung Chiu-wai.


song hye kyo tv shows

Song Hye-kyo in The Grandmaster


In the past few decades, South Korea has witnessed a surge in public accusations of school bullying and violence, with TV shows like Who Are You: School 2015 and The King of Pigs (2022) shedding light on the issue.


Similarly, in China, incidents of school bullying have been on the rise, particularly in rural areas, prompting the central government to issue guidelines aimed at preventing such behavior.


The Glory’s virality has also sparked discussions about school bullying, with some netizens coming forward with allegations against the show’s director, Ahn Gil Ho. According to Koreaboo, he bullied a few middle schoolers while studying in a high school in the Philippines in 1996 because they teased his then-girlfriend.


On March 13, Ahn admitted that he had bullied others in high school and apologized for his past behavior.


This real-life bullying episode involving Ahn has also been trending in China, thanks to the program’s popularity.


Some netizens have criticized Ahn’s actions, with one commenting, “No matter what the reason is, a perpetrator is a perpetrator.” Another questioned, “So that’s how you made a school bullying show so realistic?”


All images via IMDb unless otherwise stated