Kerry Muzzey, an American composer whose music has been featured on shows such as Glee and So You Think You Can Dance, recently fought an uphill battle with China Central Television (CCTV) over the network’s alleged use of his music, which he discovered by using Content ID, a tool that detects digital copyright infringement — a battle he’s now documented on Twitter.
Muzzey recently wrote a Twitter thread about trying to confront CCTV for using his music without permission. “CCTV didn’t license my music for their TV shows which then went onto their on-demand services + onto YouTube, monetized,” Muzzey wrote on Twitter. “We’ve been going back and forth for 7 months now as I try to resolve my claims with CCTV because I should’ve been paid for these uses of my music.”
This is a thread for my composer brethren and my copyright friends. It’s about my dramas w/China, and it’s about why you should be using detection services to track your music on YouTube and on TV. Heads up, it’s long. /1
— Kerry Muzzey (@kerrymuzzey) January 9, 2020
Muzzey’s crusade is the latest symptom of the epidemic of copyright infringement found in Chinese media, which, according to pioneering Chinese music lawyer Eric Zhao, requires a generational effort to fix.
After Muzzey discovered the illicit use of his music, he reached out to CCTV, which he said responded with a bizarre sequence of excuses. According to Muzzey, CCTV first claimed to have made the mistake because their downloaded song files did not have correct titles; then they said all music from the US is usable under Creative Commons (false); and finally CCTV said they pay an annual fee to the Music Copyright Society of China (MCSC), so Muzzey should take his complaint to them (irrelevant because MCSC also does not have the rights to Muzzey’s compositions).
Muzzey, who says CCTV has been using his music for years, didn’t write the series of Tweets just to blast CCTV. He also did it to encourage other artists to use digital copyright protection tools, which he said creatives must embrace if they want to know when their works are being stolen.
“why is this the first time we’re hearing about this? Why now?” And the answer is “detection technologies.” Because of that tech, these thefts of our works are finally pinging on radar screens. But you have to be using the tech to hear your ping. /31
— Kerry Muzzey (@kerrymuzzey) January 9, 2020
For more on issues of copyright protection in China, read our interview with music lawyer Eric Zhao:
