In an official statement made by Tencent Video, the firm says it has set up a dedicated team for the initiative. Over 121 accounts were suspended and 4000 relevant keywords blocked. Maybe unbelievable to adults, but the influence of cartoons on children can be very huge and it may lead to tragedy if handled improperly. Pleasure Goat and Big Big Wolf (喜洋洋与灰太狼), one of China’s most popular homegrown animation titles, came under fire when two young boys were tied to a tree, placed on a bed of dried leaves and roasted “like lamb kebabs”, by their peer and alleged friend, in an apparent simulation of a scene in the animation.China has over 170 million minors and the kids in first-tier cities spend an average of 3.5 hours on the internet.

Cover image: Baguafu