Hong Kong’s very own Kasing Lung, the mastermind behind the instantly iconic, fanged-and-fluffy Labubu, is officially the Artistic Director for ComplexCon Hong Kong 2026. This is a massive flex for the global streetwear and contemporary culture festival, set to hit our shores for its third consecutive year on March 21-22, 2026.

Now, let’s be real: Labubu is everywhere. From airport installations to seemingly every other collectible shelf, Lung’s adorable-yet-mischievous ‘Monsters’ have achieved viral status, cultivating a passionate fan base that few creators can boast. But with such omnipresence comes a whisper, a nagging question among the culturally clued-in: are we reaching peak Labubu? Is the scene, particularly in a city as culturally dynamic as Hong Kong, starting to feel a little… saturated?

This is precisely why Lung’s appointment for ComplexCon Hong Kong 2026 is so intriguing. Following heavy hitters like Daniel Arsham (2025) and Verdy (2024), Lung steps into a role tasked with not just curating, but fundamentally “redefining culture and accelerating emerging trends.” He himself expressed excitement to bring “exciting experiences” with The Monsters.

So, the burning question remains: Will Lung leverage his immense influence to inject a genuinely fresh perspective into ComplexCon, unveiling something entirely new that breaks free from the Labubu mould we’ve come to know? Or, will his directorship prove that the Labubu trend isn’t quite as ‘done’ as some might have thought, perhaps revealing new facets or evolutions of his beloved characters that reignite the hype? Either way, Kasing Lung at the helm guarantees eyes will be on ComplexCon Hong Kong, waiting to see if he’s got a new monster up his sleeve.

Cover image via Instagram/ComplexCon.