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Watch: Why is China Obsessed with “Little Fresh Meat”?
In China, millions and millions of dollars each year hinge on the concept and marketing of "little fresh meat". Here's why
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1:58 AM HKT, Wed September 11, 2019
Slang Dynasty is a series that unpacks the wide world of Chinese regional slang, internet colloquialisms, and assorted street-level jargon.
A seriously huge chunk of China’s economic strength is derived from little fresh meat. Hold on, we’ll explain.
“Little fresh meat” (小鲜肉) refers to fresh-faced, young male celebrities. The kind of pop sensibilities and wholesome nature that can sell products to men and women of all ages. We’re talking Jackson Yee, Luhan, and Kris Wu vibes.
In a China where major brands have no choice but to enlist the support of major celebrities in order to remain competitive, the market for little fresh meat generates millions and millions of dollars each year. In this episode of Slang Dynasty, Su Dongwei breaks down the mystery behind the meat.
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As history has proven time and again, having a ‘little fresh meat’ lead is usually enough for topical C-dramas to secure moderate success Read More
#Slang Dynasty
Translated as ‘chicken baby,’ 鸡娃 (jī wá) are kids brought up by ‘Tiger Moms’ who push them to succeed and be their best. That kid who lives next store to you and is forced to practice the piano until 11 PM every night – she is a diligent 鸡娃 (jī wá)! Slang Dynasty is a series that unpacks the wide world of Chinese regional slang, internet colloquialisms, and assorted street-level jargon. #slangdynasty #chineseslang Videographer: Thanakrit Gu + Miranda Wang + Danzhe Chen Editor: Thanakrit Gu Translation & Subtitling: Thanakrit Gu RADII shares stories from the center of Chinese youth culture. Get more at: instagram_ https://www.instagram.com/radii.china/ twitter_ https://twitter.com/RadiiChina facebook_https://www.facebook.com/radiichina Watch More
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