#advertising
#marketing
From Harry Potter-themed mooncakes to sci-fi Oreos, major food brands had some incredible marketing campaigns in China last year Read More
#advertising
#marketing
From Harry Potter-themed mooncakes to sci-fi Oreos, major food brands had some incredible marketing campaigns in China last year Read More
#dessert
#ice cream
A collaboration with the Museum of Ice Cream, the Shake Shack pop-up in Shanghai is a product of the social media era Read More
#ice cream
Chinese consumers, who champion affordable frozen treats or ‘ice cream guardians,’ are at war with overpriced ice cream brands, which have been dubbed ‘ice cream assassins’ Read More