Xia Han: The Video Game Artist Who Hates the Metaverse

Level Up! is a series exploring video games and digital entertainment in China. In this article, we explore how video game artist Xia Han employs technology to denounce the negative consequences of our species’ advancement.


In a time when an A.I. chatbot can compose this paragraph in only a few seconds, it’s hard for some of us not to feel concerned about what lies ahead. Ask Xia Han about the future of humanity, and he’ll say: “In a best-case scenario, a Brave New World. Worse case, The Matrix.” Clearly, Xia doesn’t have a very positive take on everything happening in the tech department, and judging by most of his works, to him, the cyber-dystopia has already begun.


As a multimedia artist and one of the three founders of Shanghai independent art space 33ml Offspace, Xia uses “technology to criticize technology,” as he puts it. With video games, his primary medium, and digital paintings and animations, he explores issues such as how arbitrary technology curbs our freedom, pervades our consumer culture, and dumbs us all down.


video game, visual art China

A scene from the game No Escape where everyone is constantly under surveillance


“My work is a simulacrum of reality. It starts from personal experiences and events that influence or touch me,” he says. As a fan of magical realism, he likes to create fantastical stories to depict issues, characters, and even historical events.


In Xia’s game No Escape, the player controls a drone that watches over the citizens of a city with a high-tech, low-life atmosphere. With this work, the creative explores the concept of ‘surveillance capitalism’ and how our most private experiences become resources for governments and corporations. As the drone hovers over people, we can see their profile pictures and a visual chart with all their personal data.

Xia’s relationship with technology, however, wasn’t always so skeptical. It started on a high note and, unsurprisingly, through video games. Born in 1993, he played on his Game Boy Advance throughout elementary school before switching to PC and PS3 in junior high.


“I might have been one of those boys who were poisoned by video games, as we see nowadays in the newspapers,” he laughs. “I was only 4 when I started gaming, playing pirated versions of Need for Speed, Diablo 2, Counter-Strike, and so on.”


When he visited the futuristic, video-game-like district of Akihabara in Tokyo at age 15, Xia was mind-blown by the CGI he saw on posters and billboards and felt like living there forever.


Xia was also exposed to contemporary art growing up, primarily by visiting Shanghai’s M50, then a burgeoning art district.


“I visited Eastlink often,” he says, referring to the influential gallery that hosted some pretty disruptive shows, including Ai Weiwei’s infamous Fuck Off in 2000. “I couldn’t understand most of the works at the time, and frankly, I didn’t like them very much. The images were gaudy and ugly. That was my biggest impression,” he recalls.


animal farm

A scene from the game Animal Farm developed by Xia where the player gets to investigate a mystery involving a farm as a journalist


It was at M50 that he stumbled across Feng Mengbo’s pioneering video game art for the first time. Xia remembers a detail in one of Feng’s works where the player could beat up a security guard from the Central Academy of Fine Arts.


Years later, when he went to East China Normal University to study conceptual art, he was majorly disappointed with the curriculum, so he turned to music for inspiration, specifically to the futuristic pretensions of the electronic scene.


“Electronic music became my salvation. Kraftwerk, Yellow Magic, and Daft Punk all entered my vision. The samples in ‘Giorgio by Moroder’ completely shaped some of my thoughts. Giorgio used synthesizers to create the sounds of the future, and I felt that the art environment in China lacked the same excitement,” Xia says.


Prompted to also “look to the future” in his own field, Xia began learning creative coding. His first works looked as basic as a Windows XP screensaver but developed into more elaborate concepts after some time, notably using video game frameworks.


“Video games are very interdisciplinary. They contain story scripts, 2D and 3D art assets, computer programming, music, and a lot more. If you want your game to be fun and engaging, you must also understand game psychology,” he says.


visual art China


To control every aspect of the universes he creates, Xia works on everything alone, using no less than 20 software programs. He’s drawn to the fact that video games can be easily updated and combined with the internet and hardware to influence how people perceive and interact with the world.


His fixation went beyond games, though.


“I was deeply fascinated with technology and the possibilities of quantifying the human body and the extension of the senses. I studied programming in a makerspace where people were developing products that really helped others, like devices that allow paralyzed artists to control a paintbrush through brain waves and video games that identify children with autism through data collection and give them guidance,” Xia says.


He remembers how a friend explained the concept of “everything is quantifiable” to him, preaching that algorithms could restore the physical world and the laws of truth, which meant that utopia would come when everything on Earth could be digitally simulated and predicted. Tech and humans were a perfect combination, and there were no limits to what they could achieve together. Or so it seemed.


Everything was flipped on its head when Xia came across the theories of Shoshana Zuboff and Byung-Chul Han and the artworks by Hito Steyerl, great modern thinkers who lift the veil of technology to help us see what lies underneath.


“I had to rethink the impact of technology under the power of capital,” he says. Especially when working on No Escape, he became more aware of how Web 2.0, which emphasizes user-generated content, traps its users in ‘information cocoons’ or echo chambers that polarize society and block critical thinking.


“The iteration of A.I. with other digital technologies will only speed up the demise of those who are more vulnerable and give rise to more ‘milk bottle culture,’” Xia says, alluding to the replacement of people’s jobs because of A.I. and the shallow and low-quality nature of the content that dominates social media.


acrylic paintings

The Mist, a series of acrylic paintings created by Xia


His questioning became more intense when he returned to China after spending a period in London for a master’s degree in fine art at the Chelsea College of Art. He landed when the outbreak of Covid-19 was in full bloom, and the Chinese government employed tech resources to monitor and predict group behavior.


“Government and corporate surveillance on all fronts have made people no longer feel safe but resentful and worried,” he says. “Machine learning is rapidly advancing computer vision recognition, and China has become the largest training ground for the algorithms, which makes surveillance costs dramatically lower. Developers can listen in with impunity and steal users’ private information for commerce.”


Xia explains that he choose video games as a medium because it reflects some of our behavior patterns.


“The rules established by gamified work culture constantly stimulate human reward mechanisms, creating lasting excitement and hiding the essence of capitalist exploitation. Moreover, smart living and gamified marketing are dipping into our lives, not to mention the explosion of virtual economies and communities such as Web 3.0 and the metaverse. I think the concept of video games will be even more pervasive in the future, but I can’t say whether this is good or bad,” he admits.


One thing is for sure, though: Xia is not fond of the metaverse.


“​Right now, I’m disgusted by the idea. If this is really the ultimate home of humankind, it can only be a virtual space full of advertisements and cheap entertainment. Besides, the anonymity it enables destroys the relationship of trust between people. There will only be a game of interests, not idealism, and, to me, this world is bad.”


Two specific works are great examples of how Xia himself leverages gamification techniques to ‘reward’ his audience and lead them through his worlds: Animal Farm and Tonight You Won’t be Sorry. Combined, they explore the ideas of power, identity, and truth in media — all in light of the death of Jamal Khashoggi.


In the game universe, the player pilots an investigative journalist on a quest to solve a conspiracy mystery involving a farm, a slaughterhouse, and a chemical plant. The works show a high level of animation quality and detail. Xia infuses his non-interactive segments with cinematic quality, exploring different camera angles and soundtracks to build up the narrative, which ends grimly — not too different from Khashoggi’s plight.


“The virtual world is a way to transpose my worldviews into fiction,” Xia says. “Of course, it also helps to avoid censorship. I like to create prophetic stories, and when I was organizing some of my works, I realized that the background stories of several of them are interconnected.”


As he explains, No Escape connects to the third-person video game The Last Watcher and the series of acrylic paintings The Mist, but the last two have a much more heightened post-apocalyptic marker.



In The Last Watcher, the player engages in a series of adventures roaming through a wasteland dominated by massive factories, lifeless forests, and eerie theme parks.


The story goes that the few survivors of the apocalypse had to start over and implant microchips in their bodies to help them cope with their new reality, like changing their perception of the gray and devastated landscape they inhabit into a more bearable and intensely hued universe.


How far away from this doomsday scenario we are, neither Xia nor anyone can say, but for goodness’ sake, let’s not ask the A.I. bot.


Additional reporting by Lucas Tinoco; all images and videos via Xia Han

Women Harassed at Yunnan Dai Ethnic Group’s Water-Sprinkling Festival

Multiple women have reportedly complained of being harassed at this year’s water-sprinkling festival in Southwest China’s Yunnan province, where groups of festivalgoers targeted female attendees with water guns, and one even ripped a woman’s raincoat.


The incident quickly went viral online, with one hashtag on the Chinese microblogging platform Weibo garnering 440 million views at the time of writing.


The water-sprinkling festival is a traditional celebration of the Dai ethnic group welcoming the start of their New Year.


Usually held from April 13 to 15 in Xishuangbanna Dai autonomous prefecture and Dehong Dai and Jingpo autonomous prefecture in southern Yunnan — the primary residences of the Dai people in China, this event is an opportunity to splash water and share best wishes with each other.


It was listed as an intangible cultural heritage item in 2006.


water sprinkling festival

The Dai water-splashing festival marks the start of their Solar New Year. Image via Depositphotos


However, well-wishes turned into harassment at this year’s celebration, the first water festival held in three years after China lifted its super-rigid Covid-19 restrictions late in 2022. Video clips circulating online show festivalgoers targeting female attendees with water guns.


In one video, a girl is shown getting soaked by water guns, and one male participant suddenly comes forward from the crowd and tugs off her raincoat.


water sprinkling festival

The woman targeted by a large crowd of men at the festival. Image via Weibo


“I was mad but didn’t know what to do,” she told the digital media outlet Shangyou. “Some people may think tearing other’s clothes is fun, but you should consider other people’s privacy.”


Another clip revealed that many water gun holders, mostly male, stopped several female scooter riders and poured loads of water onto them, causing two women to fall off their bikes.


“This is not a folk custom; this is just pure perversion,” commented one netizen, while another wrote, “Some men just like to mess with women whenever possible. If you are unhappy about their behavior, they will criticize you for not being able to take a joke.”


According to the Chinese state-backed media outlet Global Times, to ensure the cessation of harassment incidents at the celebration, the local government has set up more checkpoints and officers to help oversee scenic locations while encouraging tourists to report incidents of harassment to the police.


water splashing festival

Screengrab via Weibo


This year’s water-splashing festival was undoubtedly a major draw for tourists in the region, as evidenced by a 130% increase in the number of trips booked for the festival in Xishuangbanna at the end of March compared to the same period in 2019.


The region’s holiday arrangement (read: government-sanctioned days off) may have also contributed to the boost in tourism. The festival first began trending on the Chinese internet a week ago when the Dehong Dai and Jingpo autonomous prefecture announced a prefectural two-day holiday on April 13 and 14 for the festival, without any required make-up days. (Make-up working days are a common feature of Chinese holidays and are additional workdays added to weekends preceding or following the holiday to compensate for the days off.)


Many netizens were envious of this holiday plan and called for canceling make-up days for national holidays.


Cover image via Depositphotos

Chinese Ride-hailing Giant Didi Unveils New Driverless Robotaxi

Imagine you request a taxi for airport pick-up, but instead of a conventional yellow cab, a sleek and futuristic-looking minivan arrives.


As the doors slide open, you notice there’s no driver inside. Instead, a robotic arm extends to help with your luggage.


After settling in the vehicle, the mechanical appendage hands you a bottle of water while you engage in a game or other form of entertainment on the sizable interactive screen. If you feel tired, you can recline and nap, and the robotic arm will rouse you just before you arrive at your destination.


This scenario could soon become a reality with the latest robotaxi — dubbed Neuron — from the Chinese ride-hailing giant Didi. During the company’s open house event on April 13, Didi COO Meng Xing demonstrated the features of the new concept car, which was designed to prioritize user experience.


didi, ride-hailing

The Neuron concept car at the Didi open house event on April 13. Image via Weibo


Different from the current driverless taxis developed by other tech giants like Baidu and Pony.ai, Didi’s Neuron completely removed the front seats for the driver and passenger. Instead of the usual steering wheel and gear shifter, this area of the vehicle is filled with big interactive screens and provides extra legroom.


Neuron boasts a remarkable 86% increase in legroom compared to conventional taxis, allowing passengers to fully lie down. Neuron will also be the first robotaxi equipped with a robotic arm.


robotaxi, AV, driverless taxi

The robotic arm within the Neuron vehicle can load and unload luggage for passengers. Image via Weibo


Didi has experienced financial difficulties in recent years following regulatory scrutiny over data security and user safety issues, but the company has managed to continue its investment in autonomous vehicles (AV).


Since 2019, Didi’s AV team has expanded from 200 members to more than 1,000. The company piloted its robotaxi fleet in 2020 in Shanghai.


During the aforementioned open house event, Didi’s CTO announced that people can now use the Didi app to order regular driverless taxis in designated areas of Shanghai and Guangzhou while they wait for the concept AV Neuron to hit the road.


Cover image via Depositphotos

Iconic Director Zhang Yimou to Create ‘League of Legends’ Web Series

After the box office success of Full River Red earlier this year, the award-winning Chinese director Zhang Yimou (张艺谋) is venturing down a new creative route. During the M-Chart, an annual award ceremony organized by the state-owned China film channel, the director announced his plan to kick off a new web series based on the popular American online battle game League of Legends (LOL) this September.


According to Douban, an IMDb-like platform in China, the story follows the life of high schooler Bai Yang and star gamer Ma Da, the latter of whom is about to retire from League of Legends Pro League (LPL), the top LOL league in the Chinese mainland.


In the series, the two magically swap bodies following an accident and reap the benefits of each other’s lives: Bai gets to bask in the fame and recognition that comes with being a high-profile esports star, while Ma gets a fresh start and a chance to make up for past mistakes.


At the same time, they must also deal with the challenges the other person faces. The web series will consist of 40 episodes, each lasting 45 minutes.


zhang yimou, the great wall

Director Zhang Yimou at a press conference for his movie The Great Wall. Image via Depositphotos


Zhang is among the most influential Chinese directors and boasts considerable international name recognition. During his career, his emotionally powerful films, such as Raise the Red Lantern (大红灯笼高高挂) and To Live (活着), often examine different aspects of Chinese society and history.


With much of his body of works set in ancient China, many are surprised that Zhang picked esports as the focus of his next project. The director admitted that the series would be challenging for him to make but said he wants to do something different by making a hip, modern, and fast-paced show.


However, Chinese netizens are not as optimistic as Zhang. Many questioned whether the 73-year-old director is the right person to make a show about LOL.


“Has he ever played the game? If not, don’t make a show about it,” commented one user of Weibo, China’s top microblogging platform.


league of legends china

The Chinese national team winning the LOL championship at the 2018 Asian Games. Image via Depositphotos


Some netizens are also complaining about the upcoming series’ alleged plotline, saying that it’s ridiculous to have a world-class gamer attending high school daily while a teenager trains and competes with esports pros. (Although we’d argue that the series’ depiction of a teenager competing alongside esports pros is not all that far-fetched, as most gaming pros are in their teens and early 20s, and many pros retire in their mid-20s.)


League of Legends is an extremely popular game in China, with an estimated 70 million players. Regardless of how the show turns out, there will undoubtedly be plenty of media and public discussion.


Cover image via Depositphotos

New Study Finds Almost Half of China’s Gen Zers Want To Stay Single

It seems that solo lifestyles are rising in China: 42% of China’s youth were not looking for a relationship, according to the Chinese Academy of Sciences’ 2022 Report on the Mental Health of College Students.


About 80,000 college students hailing from 31 provinces, autonomous regions, and municipalities participated in the survey. The Institute of Psychology, a branch of the Chinese Academy of Sciences, oversaw the study and asked students about depression and anxiety, as well as several other factors that contribute to mental health, such as stress levels, sleep quality, and romance.


The findings that went viral on social media, though, were the ones about love. Of the students, 41.93% were single and wanted to stay single, 27.61% were in relationships, and 25.40% were single but seeking a relationship. (The remainder did not answer).


However, the report did find that students in relationships had the lowest rates of depression and relatively low rates of anxiety. It’s unclear, though, if this results from being in a relationship or if people in relationships are a self-selecting group that experiences these conditions at a lower rate.

The findings of this survey are seemingly in opposition to a 2021 survey by Tantan, a Tinder-like dating app in China, which found that the majority of China’s Gen Z — about 70% of men and 45% of women — was looking for love.


But the two results may not be mutually exclusive.


“Choosing to be single doesn’t mean you don’t want to find true love,” one blogger wrote on Weibo. “In fact, many college students still hope to find their true love and form a stable, long-term relationship. It’s just that they pay more attention to the quality of love rather than quantity and frequency.”


The survey has stirred up much discussion online. Some commentators believe that students should have other priorities than love, like their studies and future careers; others argue that if people in relationships have lower rates of depression and anxiety, love can be beneficial.

Dating Is Too Expensive

“I spend all my time praying for wealth; I do not have energy for relationships.” This refrain has been circulating on the internet as an explanation for Gen Z’s disinterest in relationships.


Facing a cutthroat job market and high unemployment, many people believe they cannot afford to be in a relationship, let alone get married.


One person wrote on Weibo, “The cost of being in love is too high now. Hanging out casually and eating a meal will cost you a lot, hundreds or even thousands [of RMB].”


Additionally, China’s young women are increasingly independent and looking for successful careers.


“It’s refreshing to be alone,” wrote another Weibo user. “You don’t have to think about how to make your husband and children happy every day, and you don’t have to pay for the huge expenses brought about by marriage and childcare.”

A Worrying Sign?

However, the reluctance to be in relationships or form families has worried some. As data shows, the average marriage age in some Chinese provinces in 2022 reached 30, as opposed to an average age of 24 in 2010.


Moreover, the number of marriages in the country hit a record low in 2021, and the birth rate has been plummeting.

Last year, China saw its first population decline in six decades, a concern for an aging country that needs a young workforce to maintain economic growth, pensions, and healthcare systems. Thus, the fact that a plurality of Gen Z is looking to stay single, at least for now, might become a problem.


The government has made efforts to mitigate the decline in marriages and the birth rate. For example, in the 2022 National People’s Congress plenary meeting, a representative proposed encouraging marriage and pregnancy for graduate students. This year, nine vocational colleges gave their students a week off to “enjoy love.”


Other measures the government has implemented are a ‘three-child policy,’ which allows couples to have up to three children, as well as a 30-day cooling-off period for couples looking to get a divorce.


Cover image via Depositphotos

Creators Leave Bilibili, Causing Concern About Video Platform’s Future

Some popular content creators on the Chinese video platform Bilibili have announced that they are leaving the platform, an exodus many viewers and industry insiders attribute to Bilibili’s struggle to attract advertising revenue and competition from short-form video platforms like Douyin, China’s version of TikTok.


Two of the most high-profile creators to leave are Xu Dawang, who has 3.9 million followers, and –LKs–, who has 3.1 million. In 2020 and 2022, respectively, they were among Bilibili’s 100 most popular creators, according to their Bilibili profile pages.


xu dawang bilibili page

Xu Dawang’s Bilibili page, with his farewell video in the bottom left. Screengrab via Bilibili


Xu later clarified on Weibo that his decision was “personal business” that “had nothing to do with Bilibili,” and a Bilibili insider told Shanghai-based digital media outlet The Paper that the departures did not signify a larger trend. However, many online commentators still see the two high-profile departures as a worrying sign for the app.

Weakening Incentives and Ad Revenue

Bilibili content creators earn income through the platform’s incentive program and sponsored content. Some creators have told The Paper that their income has fallen by 30 to 90% in the past year, making full-time content creation untenable.


Although the incentive program, created in 2018, may not be a primary source of income for creators, it serves as proof of their skill and encouragement to continue creating high-quality content.


The Paper article revealed that Bilibili had changed its incentive program multiple times since last year, leading to complaints from many creators about reduced earnings from views and likes.


According to financial digital media outlet Jiemian News, the amount creators could make used to be as much as 30 RMB (4.3 USD) per 10,000 clicks. Now, they’ll receive only 5 RMB (0.73 USD) for the same level of engagement.

Sponsored content, on the other hand, plays a more significant role in the revenue earned by Bilibili creators.


Unlike on YouTube, where creators are paid through Google Adsense, a program that runs video advertisements before or during YouTubers’ content, most creators on Bilibili partner directly with advertisers to create sponsored content. (These partnerships happen on YouTube too, but it is often a secondary form of revenue.)


However, as internet advertisers spent about 6% less in 2022 than in 2021, it has been difficult for Bilibili creators, especially less famous ones, to find sponsors.


That means despite Bilibili paying creators 9.1 billion RMB (1.3 billion USD) last year, an 18% increase from the previous year, many creators are earning less than before.

Tough Competition

Bilibili has been around since 2009. With an origin in ACG (animation, comics, games) content, it was a favorite platform among China’s Gen Z for years. However, Bilibili was quickly upstaged by the short-form video platform Douyin soon after the latter’s launch in 2016.

The two have co-existed thus far, but the departure of high-profile Bilibili creators may signal that the Bilibili profit model is becoming unsustainable.


Bilibili’s total advertising revenue in 2022 was about 5 billion RMB (734.5 million USD), a 12% increase from the year before. However, that was much less than the 145% growth it saw between 2020 and 2021.


It also pales compared to Douyin’s 264 billion RMB (38 billion USD) advertising haul from last year.

Douyin reportedly has more than 700 million daily active users, while Bilibili has just 92.8 million. The short-video app also has a more sustained revenue-generation model in the form of lucrative livestreams. Douyin itself has in-app stores, making it a powerful and personalized ecommerce platform.


Bilibili is aware of its challenges and has made efforts to improve its advertising appeal.


In 2021, it launched a vertical short video section on its mobile app called ‘Story Mode,’ which boosted daily views and increased user engagement with advertising. However, it is uncertain whether the recent exodus of creators will have further implications for the platform’s future.


Cover image via Depositphotos