American subscription streaming service and production company Netflix has just launched social media accounts for its new channel celebrating the Asian and Pacific Islander (AAPI) community — Netflix Golden. Netizens can follow and interact with Golden on TikTok, Twitter, and Instagram.
In a press release by Netflix Golden’s manager, Lucie Zhang, it’s noted that the new channel will join the ranks of the streaming giant’s other specially-focused channels, including Strong Black Lead, Geeked, Netflix Is a Joke, and Most.
“Our name, Golden, was inspired by the phrase ‘Real gold will always shine’ and that all Asian stories are golden, and if given the opportunity, they will shine,” writes Zhang.
Later in the media release, she adds, “With Golden, we want to give the Asian diaspora community a way to feel more connected to each other’s cultures and their own by celebrating Asian talent, storytelling and artistry on Netflix.”
Several high-profile celebrities — John Cho (Harold & Kumar, Star Trek), Ashley Park (Emily in Paris), and Ken Jeong (The Hangover, Crazy Rich Asians), among others — appear in the promotional videos for the new channel.
Dubbed ‘The Asians Are Here’ and ‘We Are Golden’ on Instagram, the two promo shorts are uplifting and empowering, celebrating the diversity and accomplishments of the AAPI community with a touch of humor thrown in for good measure.
According to the Netflix Golden press release, followers of the channel can anticipate new episodes of Spill the Boba Tea, a series created in collaboration with Wong Fu Productions that sees Philip Wang banter with Netflix stars while crafting unique bubble tea beverages.
Cover image via Netflix Golden
