Since its launch in 2021, Chinese photographic film and camera accessories brand Reflx Lab has been on a steadfast mission to democratize the analog renaissance. Best known for re-spooling cinematic motion picture films and making them accessible for standard consumer use, the brand has constantly provided affordable, innovative options to a booming global community of analog enthusiasts.
Now, Reflx Lab is shifting gears from cinema simulation into pure avant-garde territory with their latest drop: the Diablo 100.
Diablo 100 is an experimental film that’s pretty much breaking the rules of traditional exposure. Instead of light hitting the emulsion directly, standard color film is loaded backwards into the canister. This means that light must pass through the transparent base before interacting with the light-sensitive layer. By reversing the order in which colors are exposed, the resulting images are dramatic, surreal, and washed in fiery shades of deep red, electric orange, and saturated yellow.
The resulting aesthetic feels perfectly timed for the modern creative landscape. For a Gen Z audience constantly seeking ways to break through the visual homogeneity of smartphone algorithms and AI, Diablo 100 offers an unpredictable, hands-on edge. Whether it’s for shooting hyper-stylized lookbooks, creating moody, apocalyptic music video stills, or simply experimenting with light bleeds in everyday portraiture, the new film yields a distinct, striking look that is impossible to genuinely replicate with digital filters.
What Reflx Lab is doing here is supplying an arsenal of new visual possibilities. As younger generations continue to flock towards the tactile, the analog, and the imperfect, Diablo 100 proves that film photography still has plenty of wild, uncharted frontiers left to explore.
All images via Reflx Lab.
