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Feature image of Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Our mission is to captivate the world through stories that
transcend boundaries.
Our mission is to captivate the world through stories that
transcend boundaries.

We are RADII

RADII (rā’dē-ī’) is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into from the rarely explored sides of Asian youth culture. 

Founded in 2017, RADII produces multimedia content, articles, and events that empower young, globally-minded thinkers. In 2023, RADII joined forces with Goldthread, originally launched under the banner of the South China Morning Post, to further revolutionize perceptions of contemporary Asian culture around the world.

RADII Party with Tom Yeti

We are a movement

We represent not just one voice but the voices of many. As an independent platform of artists, writers, and creators dedicated to sharing vibrant stories about Asian youth culture, we aim to build a dynamic interactive community to achieve our mission. Founded in 2017, RADII produces multimedia content, articles, and events that empower young, globally-minded thinkers. In 2023, RADII joined forces with Goldthread, originally launched under the banner of the South China Morning Post, to further revolutionize perceptions of contemporary Asian culture around the world.

We are a movement

We represent not just one voice but the voices of many. As an independent platform of artists, writers, and creators dedicated to sharing vibrant stories about Asian youth culture, we aim to build a dynamic interactive community to achieve our mission.

We are a movement

We represent not just one voice but the voices of many. As an independent platform of artists, writers, and creators dedicated to sharing vibrant stories about Asian youth culture, we aim to build a dynamic interactive community to achieve our mission.

Our Content

RADII keeps it real. Our team ensures our content mix is dynamic and constantly updated — so you can be sure you’re getting the latest, the hottest, the freshest.

Pulse

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music

Future

From hit video games to NFTs and cutting-edge gadgets — enter a new digital world

Feast

Titillate your taste buds with coverage of the best food and drink trends from China and beyond.

Style

An insider’s look at the intersection of fashion, art, and design.

Discover

Fascinating stories to send your spirits high

Pulse

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music

Future

From hit video games to NFTs and cutting-edge gadgets — enter a new digital world

Feast

Titillate your taste buds with coverage of the best food and drink trends from China and beyond.

Style

An insider’s look at the intersection of fashion, art, and design.

Discover

Fascinating stories to send your spirits high

Pulse

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music

Future

From hit video games to NFTs and cutting-edge gadgets — enter a new digital world

Feast

Titillate your taste buds with coverage of the best food and drink trends from China and beyond.

Style

An insider’s look at the intersection of fashion, art, and design.

Discover

Fascinating stories to send your spirits high

Our Contributors

RADII boasts hundreds of contributors in Asia and worldwide. These passionate individuals range from grassroots activists and artists to industry professionals with insider knowledge of Asian entertainment, fashion, music, innovation, and more. We pride ourselves on supporting their work and bringing light to their stories.

Meet the Crew

Our team comprises dedicated individuals from diverse backgrounds and experiences, all dedicated to nurturing a platform that amplifies new voices and perspectives. Through exploring different points of view, we bring more accurate and credible Asian youth culture content to you.

Brian A. Wong, the CEO of RADII

Brian A. Wong

Founder / CEO

Jia Yun Yan from RADII

Jia Yun Yan

Social Media Specialist

Haedi Yue, designer of RADII

Haedi Yue

Graphic Designer

Mishi Giber, product director of RADII

Mishi Giber

Product Director

Amy Liu from RADII

Amy Liu

Finance and Human Resources Manager

Simon Frank, editor of RADII

Simon Frank

Editor

Ken Chen from RADII

Ken Chen

Business Director

Aurora Lam from RADII

Aurora Lam

Producer

What do we do

Consulting
Business Insights
Brand Identity
Marketing Strategy
Marketing
Events Planning
 Social Media
 Influencer Marketing
Media
Media Network
 Content Distribution
 Editorial Sponsorship
Studio
Creative Campaign
 Branded Content
 Video Production
Community
Events
Artist Collabs
Community Building

Visit our business page

Business Page

Our Partners

Work with us

Visit our careers page

Careers Page
Feature image of Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

RADII (rā’dē-ī’) is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into from the rarely explored sides of Asian youth culture. 

Content

Features

Company

Feature image of Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

RADII (rā’dē-ī’) is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into from the rarely explored sides of Asian youth culture. 

Content

Features

Company

RADII Logo

STORIES

VIDEOS

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NEWSLETTER

Get weekly top picks and exclusive, newsletter only content delivered straight to you inbox.

PULSE

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music

Feature image of Jake Paul Defeats Mike Tyson as Chinese Netizens React 

Jake Paul Defeats Mike Tyson as Chinese Netizens React 

Feature image of Dayo Wong and Michael Hui-starring drama The Last Dance Breaks Hong Kong Box Office Records

Dayo Wong and Michael Hui-starring drama The Last Dance Breaks Hong Kong Box Office Records

DISCOVER

Fascinating stories to send your spirits high

Feature image of Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Feature image of Jian Qiu: Why Picking Up Autumn Leaves Is China’s Newest Trend

Jian Qiu: Why Picking Up Autumn Leaves Is China’s Newest Trend

STYLE

An insider’s look at the intersection of fashion, art, and design

Feature image of Artist Cai Guo-Qiang Teases December Firework Show in Quanzhou

Artist Cai Guo-Qiang Teases December Firework Show in Quanzhou

Feature image of Victoria’s Secret 2024: New Chinese Talent, Iconic Returns — But Is It Still Relevant?

Victoria’s Secret 2024: New Chinese Talent, Iconic Returns — But Is It Still Relevant?

FEAST

Titillate your taste buds with coverage of the best food and drink trends from China and beyond.

Feature image of 5 Natural Wine Bars to Check Out in Kuala Lumpur

5 Natural Wine Bars to Check Out in Kuala Lumpur

Feature image of I Ching with a Side of Gin? Chinese Drinkers Head to Spiritual Bars

I Ching with a Side of Gin? Chinese Drinkers Head to Spiritual Bars

FUTURE

From hit video games to AI, flying cars, robots, and cutting-edge gadgets — enter a new digital world

Feature image of 10 Upcoming Epic Chinese Games That Could Be The Next Black Myth: Wukong

10 Upcoming Epic Chinese Games That Could Be The Next Black Myth: Wukong

Feature image of Singles’ Day and How China’s E-commerce Giants Shape One of the Biggest Shopping Events

Singles’ Day and How China’s E-commerce Giants Shape One of the Biggest Shopping Events

DISCOVER

Fascinating stories to send your spirits high

Feature image of Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Giant Fish Lanterns Pop Up in Shanghai for Cultural Heritage Festival

Feature image of Jian Qiu: Why Picking Up Autumn Leaves Is China’s Newest Trend

Jian Qiu: Why Picking Up Autumn Leaves Is China’s Newest Trend

FEAST

Titillate your taste buds with coverage of the best food and drink trends from China and beyond

Feature image of 5 Natural Wine Bars to Check Out in Kuala Lumpur

5 Natural Wine Bars to Check Out in Kuala Lumpur

Feature image of I Ching with a Side of Gin? Chinese Drinkers Head to Spiritual Bars

I Ching with a Side of Gin? Chinese Drinkers Head to Spiritual Bars

STYLE

An insider’s look at the intersection of fashion, art, and design

Feature image of Artist Cai Guo-Qiang Teases December Firework Show in Quanzhou

Artist Cai Guo-Qiang Teases December Firework Show in Quanzhou

Feature image of Victoria’s Secret 2024: New Chinese Talent, Iconic Returns — But Is It Still Relevant?

Victoria’s Secret 2024: New Chinese Talent, Iconic Returns — But Is It Still Relevant?

PULSE

Unpacking Chinese youth culture through coverage of nightlife, film, sports, celebrities, and the hottest new music

Feature image of Jake Paul Defeats Mike Tyson as Chinese Netizens React 

Jake Paul Defeats Mike Tyson as Chinese Netizens React 

Feature image of Dayo Wong and Michael Hui-starring drama The Last Dance Breaks Hong Kong Box Office Records

Dayo Wong and Michael Hui-starring drama The Last Dance Breaks Hong Kong Box Office Records